Television

Dangal continues on top across genres as TV consumption drops

TV viewership continued fall in from the high of Week 13 of 2020

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2020/05/25/dangal-tv.jpg?itok=acyOYECS

BENGALURU: Television consumption continued to drop in week 19 of 2020 (Saturday, 9 May 2020 to Friday, 15 May 2020, week or period under review), according to Broadcast Audience Research Council of India (BARC) data for Top 10 channels on all platforms across genres. However, overall television consumption in terms of impressions was still 24.1 percent more in Week 19 of 2020 as compared to week 4 of 2020. Viewership in terms of billion impressions in week 19 of 2020 was 18 as compared to 14.5 in week 4 of 2020.

BARC and Nielsen have set the average viewership data between weeks 2 and 4 of 2020 as the yardstick to measure television consumption trends during COVID-19 (Covid2019) weeks. While the lockdown in India commenced on 25 March 2020, which was midweek of Week 12 of 2020, BARC-Nielsen COVID-19 reports are available for weeks between Weeks 11 and 18 of 2020 at the time of writing of this paper. The author has considered week 4 of 2020 as the reference week here.

As is obvious from the chart below, viewership has been dropping over the past few weeks.

Top 10 Channels on All Platforms Across Genres

The combined weekly impressions of the Top 10 Channels on All Platforms Across Genres declined by 4.5 percent in week 19 of 2020 as compared to the previous week. Nine of the ten channels in the list were the same as in the previous week. pubcaster network’s flagship Hindi GEC DD National exited the list to be replaced by Zee Entertainment Enterprises Limited (Zeel) Hindi Movies channel Zee Cinema.

BARC’s weekly list of Top 10 Channels on All Platforms Across Genrescomprised of five Hindi GECs’, two Hindi Movies channels and one channel each from the Kids, Tamil and Telugu genres. From the networks’ perspective, there were two channels each from Sony Pictures Network India (SPN), Star India and Zeeland one channel each from DD, Enterr 10 Television, the Sun Tv Network, Viacom18.  While DD Bharti and Dangal are available on both the pay TV and FTA platforms, Zeel’s acquired Hindi GEC Big Magic is FTA. The other seven channels were Pay TV. It must be noted that Dangal, Star Plus, Big Magic, Star Maa and Sony Max had higher impressions in Week 19 of 2020 than in week 18, despite the lower combined ratings of the Top 10 channels in the list.

Please refer to the figure below:

Top 10 Pay Channels Across Genres

The combined weekly impressions of the Top 10 Pay Channels Across Genres declined 3.5 percent in Week 19 of 2020 as compared to the previous week. Nine of the channels in the list in the week under review were the same as in Week 19 of 2020. Here also, DD National exited the list and was replaced by the Sun Tv Network’s Telugu GEC Gemini.

There were three channels each from the Hindi GECs’ and Hindi movies genre, two Telugu channels and one channel each from the kids and Tamil genres in BARC’s weekly list of Top 10 Pay Channels Across Genres in week 19 of 2020.  There were three channels from Star India, two channels each from SPN and the Sun TV Network one channel each from the DD, Viacom18 and Zeel in the list.

Please refer to the chart below:

Top 10 Free Channels on Across Genres

BARC’s weekly list of Top 10 Free Channels Across Genres shows that the combined weekly impressions of the top 10 channels in Week 19 of 2020 was 8 per cent lower than in Week 19. All the channels in the list in Week 19 were the same as in week 18 with some shuffling in the ranks.

Four of the channels were Hindi GEC; there were three Hindi movies channels, two were Bhojpuri channels and there was one youth channel in BARC’s weekly list of Top 10 Free Channels Across Genres for Week 18 of 2020, There were three channels each from Enterr 10 Television and Zeel and two channels each from DD and B4U Network during the period under review.

Please refer to the chart below:


 

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/26/img_26012021_155502_800_x_800_pixel.jpg?itok=q9YHYp73
Arnab Goswami to voluntarily, publicly disclose all his financial dealings

MUMBAI: Clearly, the face-off between the Maharashtra government led by Uddhav Thackeray, the Mumbai police led by its chief Param Bir Singh and Republic Media promoter and editor-in-chief Arnab Goswami is not going to end quickly or easily.

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/25/qomn.jpg?itok=JfTdFL6Z
Women viewership in sports show a steady growth, but are the brands ready?

New Delhi: It has been long believed that television mostly provides content aimed at its women viewers. The family dramas and reality shows have pivoted around this notion and advertisers have made the most of it to reach out to their rooted female audiences.

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/25/ragha.jpg?itok=YAOuWTpM
Animal Planet ropes in A-Capella group RaagaTrippin’ for a Republic Day special music video

MUMBAI: This Republic Day, Animal Planet is releasing a soulful natural symphony music video in association with RaagaTrippin’, the famous Indian A-capella group known for creating instrument-free music. This unique rendition of the famous patriotic song ‘Saare Jahaan Se Achha’ composed through...

Television TV Channels Factual
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/25/partho_dasgupta.jpg?itok=n9gOUFVy
I worked with my team to ensure manipulation of TRP ratings: Partho Dasgupta

NEW DELHI: One of the prime accused in the alleged TRP manipulation scam, former BARC CEO Partho Dasgupta, in a written statement has admitted to getting money from Arnab Goswami in return for rigging the TRPs to make Republic Network lead the charts, Indian Express reported. He claimed that...

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/25/hist.jpg?itok=jExJb3GK
This Republic Day, HistoryTV18 brings viewers true stories of courage and sacrifice in Kargil War

India, January, 2021: 21 years after the Kargil War, the sacrifices of India’sbrave still remain etched in the nation’scollective memory. The war began with the infiltration of Pakistani troops into Indian territory in May 1999. After 60 daysof fierce fighting, the war ended with the Indian Army...

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/25/logo.jpg?itok=XdQ06aFT
Republic Media Network alleges collusion between Times Network & Congress

The TRP scam that was unearthed by Mumbai Police on 8 October 2020 has brought the industry to a new low. Multiple broadcast networks have been attacking each other while the former leaders of the rating agencies have come under the scanner of investigation agencies.

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/25/et-now.jpg?itok=fNg6Li3n
ET Now launches programming line up for union budget 2021

In the run-up to Union Budget 2021, ET Now has announced an exclusive programming line-up with the theme, ‘Vaccine For Growth’. The budget programming is set against the agenda for India's ambitions to become a $5 trillion economy, as the country sees silver linings after the Covid2019 outbreak.

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/25/2.jpg?itok=EEQNlRg3
What will James Murdoch and Uday Shankar invest in?

James Murdoch and Uday Shankar have announced a new joint initiative to invest in health care, online education and digital media initiatives in India. We all know that. For James, the partnership is expected to be a major priority and the centre of gravity for his $2 billion Lupa Systems,...

Television TV Channels People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/23/img_23012021_134655_800_x_800_pixel.jpg?itok=qkboorCF
Barc week 2: Star Plus, Colors & Sony Sab continue to remain top three channels on pay platform

MUMBAI: Star Plus, Colors, and Sony Sab have continued to remain in the list of top three channels on pay platform in week two (Saturday 9 January 2021 to Friday 15 January 2021) of Broadcast Audience Research Council of India (BARC) data. &TV, too, has retained its hold on the number 10 slot...

Television TV Channels Viewership

Sign up for our Newsletter

subscribe for latest stories

* indicates required