NEW DELHI: Bollywood rapper Badshah has come under scrutiny for allegedly buying fake views for one of his music videos. This has, once again, opened up the debate on the ‘fake followers’ strategy prevalent in the social media landscape and how celebrities and influencers are highly involved in...
NEW DELHI: As airports resume functioning, Times OOH has started airport advertising with a new campaign The Runway Restart. The Runway restart is a key moment for the aviation industry and for brands for whom advertising at airports has been an ideal medium to reach the premium NCCS-A audiences of...
NEW DELHI: As communities begin to slowly reopen, business owners and the consumers they serve are entering unknown territory, navigating the new normal, living with precautions. During these times, contactless and other forms of digital payments have emerged as the healthiest way of making...
NEW DELHI: Festivals hold an importance for all. Last week, brands portrayed campaigns on the theme of Raksha Bandhan and this week they are celebrating lord Krishna’s birthday aka Janmashtami.
NEW DELHI: L’Oreal Paris, awards Indigo Consulting, Publicis Groupe’s digital marketing and business transformation company, with its complete digital marketing mandate. The account was won following a multi-agency pitch. As a part of the mandate, Indigo Consulting will drive key agendas for the...
