Zoomcar, the leader in the self-drive mobility space further fortifies its key leadership with the elevation of Varun Jha, its senior vice president, as its chief marketing officer and head of demand business.
Dentsu Impact, the creative agency from the house of Dentsu Aegis Network, has won the communications mandate for Editorji, a personalised news app for snackable news content, led by Vikram Chandra.
Ariel- the premium detergent brand from the house of P&G is out with a nostalgic campaign around the ongoing World Cup re-enforcing the faith that team India can repeat the 2011 victory.
The ICC World Cup 2019 fever is at its pinnacle and while most brands are trying to tap into this and create audience engagement, Tonic Worldwide has upped the ante with #TheManGotGame campaign, a social media led gamification experience, for the men’s grooming brand, The Man Company.
Nike’s association with popular sports teams has been central to its brand strategy since almost always. It has been associated with some of the top teams and players across continents for various sports, including the Indian cricket team. It signed an association with the ‘men in blue’ in 2005 and...
