MUMBAI: Publicis India has won the integrated communications mandate of UPES, a multi-disciplinary and specialisation-focused university. The agency would be providing full-service responsibilities including advertising, strategy, experiential, and other suitable offerings. The account will be...
In advertising the Big Idea comes from a small insight. That was the inspiration behind former Reliance Big executives Harikirishna Pillai and Manish Solanki naming their agency soon after they quit their job at the Anil Ambani-owned broadcasting firm.
MUMBAI: Network18 group’s business digital platform CNBCTV18.com has partnered with Aditya Birla Health Insurance for a campaign -- ‘Rakho Poora Khayal’. The initiative, in a series, features several prolific Indian women, who have blazed a trail in their respective industries. It has a series of...
MUMBAI: Following a multi-agency pitch, White Rivers Media, an independent full-service digital creative agency founded in 2012, won the social creative and digital mandate for the Germany-based cosmetic brand ‘Cosnature’ by MAXIM Group’s Cosmolux Deutschland GmbH, with 36+ years of experience in...
MUMBAI: INOX Leisure Ltd, one of India’s leading cinema chains, crafted a unique campaign to know the views of its patrons on the ‘corner seats’ in the cinema auditoriums for Valentine’s Day. The brand took it on itself to ask its audience some fun and quirky questions related to corner seats and...
