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Growing at around 25-30 per cent year-on-year, digital marketing is sailing the boat of popularity and recognition for many brands these days. The investments are pouring in and the role of data and analytics is spanning beyond just digital marketing. What used to be a throwaway thought for...
NEW DELHI: Last week, readers came across a curious ad on the front page of The Times of India’s Bhopal edition. The print advert by Indore Institute of Law drew a comparison between two fictional characters Harvey Specter from American TV series Suits and Akshay Kumar from Jolly LLB. It bore the...
NEW DELHI: The year 2020 has put a dampener on everyone’s spirit with most people having been confined to their homes for the major part of the year. However, to beat the pandemic blues and spread positivity, footwear major Bata India has launched its first big campaign of the year – #KickOut2020....
MUMBAI: Philips, a leading player in the consumer electronics segment, has launched a campaign for the festive season titled Khushiyon ki Ladi. Traditionally, the brand has been a key advertiser during this period because people love to upgrade their homes with electronic devices. A large...
Dollar Industries has unveiled a new campaign to promote its existing range of Dollar Bigboss and Dollar Missy. The company said that it explores many aspects of self, audaciously embracing and showcasing a collective individuality and shattering of the status quo.
