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This cricket season, programmatic advertising goes to bat for brands

With the ICC Cricket World Cup just around the corner and IPL kicking off, the cricket fever is upon us.

MAM Media and Advertising People
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Bhuvan Bam trying to change endorsement model with his brand associations

The simple narrative of the marketing world is undergoing a drastic transformation right from storylines to faces.

MAM Media and Advertising People
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Bihar bytes launches a digital campaign #biharsunnonahidekho

#biharsunnonahidekho is an initiative taken by Bihar bytes, a website which is dedicated towards promoting tourism of Bihar across the world.

MAM Media and Advertising Ad Campaigns
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Havas creative appoints Tracey Barberas global CMO

Havas Creative has appointed Tracey Barber, currently Group CMO UK & Europe, to the role of Global CMO, effective immediately. She has been tasked with delivering new business best practices for the Havas Creative Agency Network as well as Arnold.

MAM Media and Advertising People
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Dentsu Aegis Network appoints Ajay Row for DAN Consult

DAN Consult, the consulting division from the house of Dentsu Aegis Network (DAN), has roped in Ajay Row as Partner for CRM (customer relationship management), loyalty, and data.

MAM Media and Advertising People

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