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Weddingz.in witnesses 480% revenue growth 12 months post OYO acquisition

MUMBAI: One of India’s largest wedding companies, Weddingz.in, recently announced its rapid expansion and growth in India. A year after its acquisition by OYO Hotels & Homes, Weddingz.in has witnessed 480 per cent growth in revenue. Backed by OYO’s operational capabilities, a unique offering of...

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Fevicol to spend Rs 20 crore on first leg of 60th anniversary campaign

Marking its 60th anniversary in the Indian industry, adhesive brand Fevicol, from the house of Pidilite, is going to launch a new mega campaign capturing its bonding qualities. The 90-second-long campaign is not only going to be the longest by Fevicol ever, but will probably be the first campaign...

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POPxo expands its fashion line by launching T-shirt collection

MUMBAI: POPxo, India's largest community for women, decodes millennial fashion by unveiling a new collection of cool T-shirts. This new millennial approved fashion line promises to take care of your glam as well as the ‘Gram. The designs are inspired by content that goes viral on POPxo channels....

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Celio is apparel partner of soon to be released movie ‘Saaho’

Celio, the French menswear brand has been chosen to be the apparel partner for the movie ‘Saaho’ scheduled to release on 30th August 2019. Saaho is an Indian action thriller film written and directed by Sujeeth, and produced by UV Creations and T-Series. So for all the movie buffs out there, stand...

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ASCI decisions binding on non-members too: Delhi district court

On the back of the Consumer Protection Act passed in parliament recently comes a District Magistrate Court’s order that ASCI decisions are applicable to members as well as non-members. Until now a large number of advertisers avoided becoming members of ASCI under the mistaken notion that they would...

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