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Cadbury Dairy Milk replaces logo with 'Thank You'

MUMBAI: Leading snacking company Mondelez India has launched a limited-edition Cadbury Dairy Milk ‘Thank You’ bar in recognition of the generous spirit of the country’s unsung heroes during these difficult times. It is the first time since the nation’s favorite chocolate bar hit the shelves in...

MAM Marketing Brands
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Cadbury Dairy Milk gets major rebranding in 50 years

MUMBAI: Britain-headquartered confectionery giant Cadbury has done its first major rebranding in 50 years for its flagship Cadbury and Dairy Milk bars, reveal several international reports. The packs have been redesigned by Bulletproof agency with a redrawn wordmark, new iconography and typography...

MAM Marketing Brands
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How brands position and compete during Covid2019

The world has come to a literal standstill in the wake of the deadly Covid-2019 pandemic. It wouldn’t be wrong to say that all of us are in the midst of an unprecedented crisis. Even the marketing and communications industry is seeing a downward trajectory, with most companies struggling to stay...

MAM Marketing Brands
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Dabur proactive in the Covid-2019 crisis: Rajiv Dubey

NEW DELHI: The ongoing economic and social implications of the Covid2019 pandemic and lockdown induced by it have prompted every advertiser in the country to rework its strategies. The media mixes are being realigned and the ad spends are being controlled in a big way. In a recent virtual...

MAM Marketing Brands
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Lockdown earmarks a digital progression of brands

As the world collectively grapples with the pandemic, several businesses have come to a complete halt owing to the lockdown situations globally. With the spread of COVID-19, the world is facing a very serious challenge of keeping the economy stable while easing the impact across sectors. 

MAM Marketing Brands

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