A cricket app of India Today called So Sorry Gully Cricket was formally launched in the presence of legendary cricketer Sunil Gavaskar on day 3 of FICCI FRAMES 2019 in a session moderated by Vikrant Gupta.
To measure or not to measure? Despite the humongous growth of OTT in the country, experts still can’t seem to agree on this question. While some of the experts believe a TV like measurement system will bring more transparency in the ecosystem, other players think third-party tools are already...
With the upsurge in demand for OTT platforms in India, the future of broadcasters has been debated much. TV still has enough headroom to grow thanks to underpenetrated households. While the players in the ecosystem firmly believe that TV is not going to die soon, they also think broadcasters need...
Despite a deluge of global content coming to India thanks to a multitude of streaming platforms, the Indian audience continues to retain a strong appetite for local content.
The fact that India has a higher per cent of mobile streaming compared to the US has caught Netflix’s eye. Speaking at a session moderated by CNN News 18 Editor Anuradha Sengupta on the stage of FICCI Frames 2019, Netflix VP Product Todd Yellin said that despite the liking for the small screens,...
