Havas Group today announced its third acquisition in India in 2019 - Shobiz - the country’s first and most experienced experiential agency. Founded in 1982, Shobiz is regarded as a pioneer in the experiential space and has grown steadily and consistently to employ over 300 professionals across its...
As we move towards a digitally-driven world at a high pace, it is essential for brands to stay ahead of the curve and discover/develop newer and effective ways to reach the consumers ensuring impact. Now in the ever-evolving digital world, advertising has bypassed the traditional approach.
To normalise the use of contraceptives and promote the importance of planned pregnancy, Logicserve Digital (https://www.indiantelevision.com/mam/marketing/mam/logicserve-digital-ba...) has created a one-of-a-kind digital campaign for Mankind Pharma’s Unwanted21Days.
The world of video is constantly changing and evolving. Brands and platforms are looking for interactive solutions to monetise and distribute their content. The new platform of VDO.AI helps clients to target exactly these aspects from one point.
We, as an industry, are witnessing the upsurge of digital trends and newer technologies YOY. Experiments are being conducted simultaneously to test their effectiveness too, like when the search engine giant Google tested out new approaches (like shopping tab) to enhance customer experience and...
