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Kerala’s No 1 FM Radio, Club FM, disrupts the radio space and also unveils a new brand identity

Club FM, Kerala’s No. 1 FM station, with the largest coverage, on 18th January, embarked on a new journey; a new brand identity and a new way in which the RJs will be interacting with and engaging the listeners; all with the limitless possibilities on the focus of “U”; the audience who have made...

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Vidnet 2021: Fairer margins needed for SVoD to boost ARPUs

The Indian OTT space is booming, more and more platforms are cropping up every day, leaving viewers spoilt for choice. It has also become a crowded and rather skewed market, where out of approximately 70 players, two or three bigwigs take the lion’s share of subscribers and revenue due to their...

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Petition in SC against Amazon Prime Video’s Mirzapur

Mumbai: A resident of Mirzapur has moved a PIL in the Supreme Court against the Amazon Prime Video web series Mirzapur, taking exception to the manner in which the eponymous city has been portrayed in the show as a den of terror, crime and other illegal activities. "The said web series has shown...

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Vidnet 2021: Censorship casts shadow over golden era of content in India

MUMBAI: The advent of OTT platforms has ushered in the golden age of content in India, said a panel comprising acclaimed storytellers on day one of Indiantelevision.com’s Vidnet 2021 – presented by technology partners Bitmovin, Pallycon, support partner Contiloe, and community partners mipcom and...

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Vidnet 2021: Advertisers leveraging OTT platform more than ever

Advertisers are constantly on the lookout and devising ways to target and engage with consumers. With the world increasingly moving online, digital marketing – and more specifically advertising on OTTs – is becoming a significant part of brands’ media mix.

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