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White Rivers Media bags DIZO’s digital mandate

Mumbai: White Rivers Media bags the digital mandate of DIZO — a global technology brand and the first brand in the realme TechLife ecosystem. The brand comes with realme’s support in 3 aspects - Industrial Design, Supply Chain, and AIoT experience that works perfectly with the realme Link app.

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Leo Burnett elevates Chaka Sobhani to global chief creative officer

Mumbai: Leo Burnett has promoted Chaka Sobhani to the global chief creative officer, where she will be representing Leo Burnett on a global stage. She will also be responsible for evolving the Publicis Groupe network’s creative standards, as well as recruiting and growing the next generation of...

MAM Media and Advertising AD Agencies
Rediffusion throws open consumer research wing Red Lab

MUMBAI: Rediffusion Brand Solutions has launched its specialised consumer research and analysis wing called Rediffusion Consumer Lab (Red Lab). This unit will specialise in consumer understanding, consumer behaviour and trend spotting to come up with actionable business intelligence which can then...

MAM Media and Advertising AD Agencies
Sandeep Goyal led Mogae Media to acquire Rediffusion

New Delhi: Integrated marketing and communications agency Mogae Media is all set to acquire independent advertising agency Rediffusion. The deal also includes sibling agency Everest Brand Solutions. Rediffusion was launched by Diwan Arun Nanda, Ajit Balkrishnan, and Mohammed Khan in 1973. In 1994,...

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Dentsu India rejigs leadership, elevates Divya Karani & Kartik Iyer

MUMBAI: Dentsu International has made key leadership changes in India as part of its global organisational redesign. Media Brands and Amplifi erstwhile president Kartik Iyer will now join the network’s market leadership team as its chief operating officer. He will continue to report into Anand...

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