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Rediffusion throws open consumer research wing Red Lab

MUMBAI: Rediffusion Brand Solutions has launched its specialised consumer research and analysis wing called Rediffusion Consumer Lab (Red Lab). This unit will specialise in consumer understanding, consumer behaviour and trend spotting to come up with actionable business intelligence which can then...

MAM Media and Advertising AD Agencies
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Sandeep Goyal led Mogae Media to acquire Rediffusion

New Delhi: Integrated marketing and communications agency Mogae Media is all set to acquire independent advertising agency Rediffusion. The deal also includes sibling agency Everest Brand Solutions. Rediffusion was launched by Diwan Arun Nanda, Ajit Balkrishnan, and Mohammed Khan in 1973. In 1994,...

MAM Media and Advertising AD Agencies
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Dentsu India rejigs leadership, elevates Divya Karani & Kartik Iyer

MUMBAI: Dentsu International has made key leadership changes in India as part of its global organisational redesign. Media Brands and Amplifi erstwhile president Kartik Iyer will now join the network’s market leadership team as its chief operating officer. He will continue to report into Anand...

MAM Media and Advertising AD Agencies
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Madison Media wins 23 new businesses in FY 2020-21

Mumbai: Madison Media has created a record by winning 23 new accounts in a financial year, the agency said in a press statement. Amidst the nationwide lockdown and work-from-home, the new business wins amounted to a billing of $211 million as per Convergence New Business Report published in March...

MAM Media and Advertising AD Agencies
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Namit Prasad joins L&K Saatchi & Saatchi as SVP- planning

NEW DELHI: L&K Saatchi & Saatchi has onboarded Namit Prasad as senior vice president, planning. He will be based out of Mumbai and will report to chief strategy officer Snehasis Bose. Prasad joins the agency post setting up a start-up involved in building an enterprise development platform...

MAM Media and Advertising AD Agencies

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