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WPP and InMobi Group enter into a multi-year strategic partnership to co-build unique benefits for marketers

WPP and InMobi Group have entered into a  long-term strategic partnership to build unique benefits for marketers. Leveraging the best of expertise from InMobi Group and WPP agencies, including GroupM and Kantar, the partnership aims to simplify complexity for Indian marketers.

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Dentsu Aegis Network and iProspect bring Female Foundry to India

As part of One@DentsuAegis, a programme developed to support diversity and innovation across the business, Dentsu Aegis Network, and its digital performance agency iProspect, have formalized an initiative to mentor female start-ups in India.

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Marketing automation platform Resulticks uses real-time data for greater customer satisfaction

Started in 2004 as an advertising agency, Resulticks today has evolved into a full-fledged omnichannel marketing-automation company that offers truly integrated real-time conversation cloud-enabled by the world’s first marketing data block-chain. After starting its data-driven automation platform...

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WPP to launch two co-location campuses in India

MUMBAI: As part of its global growth strategy, WPP will invest in two co-location campuses in India. The roll-out will commence with more than 3,800 people moving into a new Mumbai campus in late August, while a Gurugram campus will be set up next year. All co-locations will support the WPP...

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Chimp&z Inc retains Playgard Condoms’ digital mandate

Mumbai: Playgard Condoms owned by one of India’s largest pharmaceutical companies Alkem Laboratories Ltd. has retained Chimp&z Inc, a 360-degree integrated marketing agency as its digital partner for the second year in a row. As per the announcement, Chimp&z Inc will not only be working on...

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