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Starz streamer Lionsgate Play launched in Malaysia

Mumbai: In continuation of its expansion in Asia, Lionsgate-owned Starz on Friday announced the launch of its independent direct-to-consumer OTT app Lionsgate Play in Malaysia. The service is being introduced in association with Telekom Malaysia (Unifi TV).

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ZEE5 campaign promoting 'Helmet' garners 85 mn reach

Mumbai: ZEE5’s 360-degree campaign called #HelmetOn promoting its latest release "Helmet" has reached over 85 million people through various ATL and BTL activations, according to the streaming platform. The campaign brought together celebrities and influencers like Ayushmann Khurrana, Sanya...

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MX TakaTak announces exclusive launch of 'Kanta Laga'

Mumbai: Homegrown short video platform MX TakaTak has announced an exclusive launch of music track "Kanta Laga" from singers Neha Kakkar, Tony Kakkar and YoYo Honey Singh.  As the official short video partner for this track, the platform had an in-song integration, as well as a 10-day exclusive...

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Prime Video rolls out Amazon original profile image feature in India

Mumbai: In continuation of its recently launched global feature, Amazon Prime Video customers in India will now be able to take on the persona of their favourite character from Amazon India originals as their profile avatar on the streaming service.  

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Actus Digital announces new platform to optimise OTA & OTT monitoring solution

Mumbai: Actus Digital, a QA monitoring and compliance logging solutions provider, has announced a new version of its intelligent media monitoring platform. It will be demonstrated during online events, including NAB Amplify, the virtual event held in place of the 2021 NAB Show, the comapny said.

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