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Disney+ Hotstar launches LEAP program for agencies

Disney+ Hotstar has announced the launch of LEAP - An educational program for agency planners on advertising solutions and online video marketing on Disney+ Hotstar.

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Prime Video’s Gaurav Gandhi, Disney+ Hotstar’s Sunil Rayan on growing SVOD in India

After the windfall of 2020, the streaming industry saw consumers’ on-demand content consumption patterns getting more and more well-entrenched and diversified in 2021. As exaggerated trends rationalised, players in the OTT.

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PubNation summit 2021: Tracking the next big surge

The last 18 months saw the publishing industry adapting to several new trends, leading the way to new business models and use of the latest technology. Data became the new currency, and aggressive efforts were made to mine this data to gauge the audience behaviour that also went through a constant...

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Netflix to acquire virtual production studio Scanline VFX

Mumbai: Netflix has announced its plans to acquire virtual production studio Scanline VFX. The company is responsible for the visual effects in Netflix series like "Cowboy Bebop," "Stranger Things," and "Blood Red Sky." The company expects to complete the acquisition by the end of first quarter...

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IBC cancels Amsterdam event amid surge in Covid cases

International Broadcasting Convention (IBC) has cancelled the in-person IBC2021 which was scheduled to be held in Amsterdam this December. The move follows growing concerns about the Covid-19 situation in The Netherlands, which has deteriorated over the past week.

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