Content Hub
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Amazon Prime Video India’s Vijay Subramaniam on content strategy, audience response, product proposition

India’s burgeoning over-the-top (OTT) space is witnessing an explosion what with aggressive competition brewing between......

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Inside ZEEL’s ambitious new bet on Zee Studios Originals

MUMBAI: 20 years of traversing across television networks and production houses, Ashima Avasthi now finds herself...

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Who defines prime time - Advertisers or viewers?

MUMBAI: For those who have wondered and often cribbed about why popular channels have mostly nothing original to offe...

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OTT - The new El Dorado: Nailing the coffin on television?

MUMBAI: With the industry buzz word for 2016 being ‘digital content,’ much has been spoken about the vista of prospec...

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The Content Hub: How formats are created?

Justin Scroggie spoke about how one can develop ideas and turn them into television formats on the first day of The......

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The Content Hub: Thinking digital

According to content creators, digital content will only grow to help creators garner more eyeballs. ...

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The Content Hub: Broadcasters need to encourage new concepts

The writers, producers and broadcasters gave their perspectives on the content of television today. ...

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Are film promotions on TV losing novelty?

Over the years, television shows have become the most sought after platform when it comes to film promotions, but is......

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The Content Hub: Talent shows and drama series drive the global format business

Justin Scroggie at The Content Hub discusses the global trends and television formats in the international landscape. ...

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The Content Hub: Few breakaways from herd mentality

Writers on a panel discussion at indiantelevision.com’s The Content Hub feel that there is a lull in terms of the fact......

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The Content Hub: Education in comedy doesn’t exist in India

The experts from the comedy genre got together to discuss the current state of comedy in television and its future. ...

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Why ‘Satyamev Jayate’ chose the Sunday morning slot

Broadcaster Star Plus had given the show the option of being on a primetime slot. ...

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The Content Hub: Segmented channels predict good future for themselves

Though currently such channels are not getting the expected viewership, they look forward to a day when shorter formats......

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The Content Hub: Broadcasters are averse to experimenting with content

On the first day of The Content Hub, broadcasters, producers and writers got together to discuss ways to change the......

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“You should never underestimate the power of good writing”: Namit Sharma

Zee TV's creative head shares his views on today’s story-telling and the power of story writers. ...

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“A few new writers haven’t even read literature”: Purnendu Shekhar

The writer believes that skill lies in bringing freshness in old-aged stories. ...

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In the online medium, the audience is the king, say digital stars

YouTube talents share their thoughts on crafting content online, the challenges and the incentives. ...

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“The biggest idea can come from somebody you are not looking at”: Ajit Thakur

According to Life OK EVP and GM talent spotting and then retaining that talent is a big challenge. ...

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“Seasonal shows can break the monotony”: Sumeet H Mittal

The acclaimed producer feels that the content shown on television needs to be in line with the viewer preferences and......

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“The line between social and digital video are blurring very fast”: Saket Saurabh

According to #fame CEO Saket Saurabh, video is the new text and talent is the most powerful currency in the digital age......

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“This is the best time for Indian television”: Rajan Shahi

As part of our ‘content hub’ series, we spoke to the acclaimed television director and producer on the current content......

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