MAM
Fiction helps Colors to shrink gap with Star Plus
MUMBAI: After a long time, Star Plus and Colors, the top two channels of the Hindi general entertainment genre, are in close fight.
As per Tam data for the week ended 26 March, the gap between the two is just 19 GRPs (gross rating points). And this time it‘s not movies or special events but fiction shows that have taken Colors nearer to the genre leader.
During the week under review, Colors gained 15 GRPs to close the week at 272 GRPs, while Star Plus lost 13 GRPs to take its tally to 291 GRPs.
Colors’ 10 pm show Uttaran (5.9 TVR) and 8.30 pm show Laagi Tujhse Lagan (5.6 TVR) became the top rated shows for the week, occupying first and second space in the charts; they displaced Zee TV’s Pavitra Rishta (5.2 TVR) and Star Plus’ Saathiya Saath Nibhana (5 TVR).
Meanwhile, Zee TV and Sony Entertainment Television lost maximum GRPs during the week (21 and 24 respectively), but continued to retain their third and fourth positions with 186 and 159 GRPs respectively.
Sab saw no change and remained with 136 GRPs on fifth place, while Imagine TV did add eight GRPs to close the week with 81 points.
Star One closed the week with 30 GRPs, down six points from last week, while Sahara One lost two points to end with 25 GRPs.
Digital
Truecaller opens Business Chat platform to global partners and enterprises
Expansion aims to replace SMS with trusted, rich and conversational messaging
MUMBAI: Truecaller has expanded access to its Business Chat platform, opening it up to global channel partners and enterprise solution providers as it looks to reshape how businesses connect with customers.
The move allows partners worldwide to offer the platform to enterprise clients, enabling a shift away from traditional SMS towards a more interactive, verified and media-rich communication experience. The company is positioning this as a higher-trust alternative in an increasingly cluttered digital landscape.
With over 500 million active users globally, Truecaller is betting on its scale and daily engagement to give brands a more direct and credible way to reach consumers. The platform supports contextual conversations, real-time insights and engagement metrics, allowing businesses to fine-tune communication across the customer journey.
“The definition of success for modern enterprises has evolved. It’s no longer just about delivery but about earning attention and driving meaningful engagement,” said Truecaller global head, GTM Priyam Bose. He added that opening the platform to partners creates a gateway for brands to connect with users in a more trusted and action-oriented environment.
The expansion is already underway, with partners such as Gupshup and OneXtel live in India, while Globe Teleservices, Cloudcom and Sling Africa are driving adoption in international markets.
By equipping partners with data-driven tools and a conversational interface, Truecaller aims to help businesses cut through noise and build stronger customer relationships. The platform also promises a cleaner, more secure interaction layer, addressing long-standing concerns around spam and trust in business messaging.
As enterprises rethink customer engagement in a post-SMS world, Truecaller’s latest push signals a clear ambition to become a central player in conversational commerce.
