Content Hub

Content Hub

India is a ‘speculative’ investment: Netflix’s Reed Hastings

KOLKATA: It is not easy to win over Indian consumers given the diversity of the market – be it in terms of language, income or preferences. Since its foray into India, streaming giant Netflix has taken several measures from the dual point of view of content and pricing. While top executives remain bullish about the India market, there’s still a lot of work to be done by the streamer.

TV Shows Factual
Netflix global TV head Bela Bajaria dishes on 'local impact strategy'

KOLKATA: Among a host of over-the-top (OTT) platforms in India, Netflix has always been considered as the “premium” one in terms of pricing and content. To break the stereotype, the streaming giant has taken several measures like launching a mobile-only plan. Netflix global TV head Bela Bajaria said the platform wants to “please many more members” with its diverse content offering as well.

TV Shows Factual
Dentsu's content creation engine now leverages the power of GPT-3 model

MUMBAI: Dentsu Asia Pacific’s Data Sciences division has unveiled a GPT-3 powered content generation engine. The engine is designed to produce several iterations of creative copy tied to historic and predictive performances of content and is embedded in dentsu Marketing Cloud (DMC) – the media-marketing giant’s proprietary consumer insight and intelligence platform for creative and performance marketers.

TV Shows Factual
Zee TV's Aparna Bhosle on changing the content game in television

MUMBAI: Traditional television broadcast has long been a staple of entertainment. But as the fast-growing internet and over-the-top (OTT) video platforms make inroads into the consumer market, more and more people are beginning to cut the cord and move to a digital viewing experience. The rules of the content game have changed.

TV Shows Factual
TV18's Avinash Kaul on bringing the local Indian flavour to infotainment genre

MUMBAI: Capturing viewers’ interest with shows on issues of contemporary, local significance like surgical strikes, national elections, Ganesha festivals, marvels and mysteries of India – that’s how History TV 18 aims to stand out in the niche segment of infotainment channels in India. 

TV Shows Factual
Appetite for quality content pushing the need for technological advancement

KOLKATA: With the appetite for quality content growing exponentially among consumers, the need for upgradation of technology has also risen simultaneously. Content studios and production houses have started looking at high quality hardware as well as cloud computing to keep up with the demand for better viewing experience. Moreover, the organisations are also looking at tools for easier remote work as the pandemic has changed the way the industry works.

TV Shows Factual
Reliance Big Synergy CEO Rajiv Bakshi calls it quits, joins ZeeL

KOLKATA: Reliance Big Synergy CEO Rajiv Bakshi has stepped down from his position. Bakshi has now joined Zee Entertainment Enterprises Ltd (ZeeL) as its chief operations officer - revenue. According to sources close to the development, he will report to ZeeL South Asia business president Rahul Johri.

TV Shows Factual
Our fiction & non-fiction shows will hold the fort against IPL: Colors’ Manisha Sharma

MUMBAI: A handful of people confined together in a building for days on end, with little to no contact with the outside world. Call it lockdown or the premise of Colors’ marquee property Bigg Boss, whose season 14 dropped in October 2020, a time when people across the country could relate to the show contestants’ (or inmates) plight like never before. After four months, the show wrapped up; the journey was not easy, the stakes were higher for the makers as well as the contestants.

TV Shows Factual

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