The increasing penetration of the internet with affordable data prices and low cost of mobile devices has led to people getting accustomed to a world embedded in chips below a 5-inch screen. This has also led to a boom in mobile marketing by brands, with India being a key market. But like every...
ADOHM, a new age marketing platform powered by artificial intelligence, won the AI product of the year at the Digital Customer Experience Summit and Awards 2019.
COMvergence, an independent research firm, has recognised dentsu X India as the no. 1 media agency on New Business Barometer 2018.
Vertoz has launched ‘Native Advertising solutions’ in India with a special focus on regional traffic. With the launch of this new platform, Vertoz offers brands premium native advertising campaigns across a variety of regional news publishers and informative blogs in 10+ Indian languages.
Even though the digital advertising industry is showing impressive growth, touching a year-on-year rise of around 30 per cent, there is scope for it to boom when compared to the global market. “If we look at expenditure made on digital advertisements in India, the average is still 4 dollars per...
