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MUMBAI: As the entire world went into sleep mode in 2020 due to the Covid2019 pandemic, the marketing sector faced a drastic setback. According to a recent FICCI-EY report, 2020 was a watershed year for advertising spends, as the industry slowed down by 29 per cent, the highest one-year drop ever...
MUMBAI: Full services digital marketing agency, TheSmallBigIdea has won the social media duties for Balaji Telefilms' subscription based video-on-demand platform – ALTBalaji.
MUMBAI: Even as the economy and businesses were reeling under the global upheaval in 2020, there were some that saw an opportunity in the disruption and took off during this tumultuous period. One such business was ClanConnect, a start-up born during the lockdown. Inspired by the growing investor...
MUMBAI: Google’s Global Affairs senior VP Kent Walker has lashed out at software giant Microsoft in a blog post, accusing it of “reverting to its familiar playbook of attacking rivals” and “lobbying for regulations that benefit their own interests”.
NEW DELHI: GroupM has released a new research that reveals that one in two (54.3 per cent) consumers believe it’s important to be equipped with the latest technology.
