In advertising the Big Idea comes from a small insight. That was the inspiration behind former Reliance Big executives Harikirishna Pillai and Manish Solanki naming their agency soon after they quit their job at the Anil Ambani-owned broadcasting firm.
DELHI: “Don’t hashtag, they’re thirsty,” Ellie (played by Jenna Ortega) tells the lead character of popular Netflix series You in one of the episodes of the recently released season 2. The 13-year-old girl was teaching the art of using social media to the subject, something that comes like second...
MUMBAI: The recently released whitepaper 'Future Focus 2020: The Next Ten Years' by iProspect from the house of Dentsu Aegis Network (DAN) shows that 78 per cent of marketers identified having a connected data strategy as the most important component of successful digital transformation. The...
MUMBAI: In the past few years, India has witnessed a rapid rise in its internet consumption, leading to the emergence of voice technology and the ways in which it is consumed across the country. There is a dire need to understand how the audiences interact and perceive voice technology with an...
How do marketers deal with the inexplicable slowdown the Indian market is going through? Run for cover? Hide behind a door? Well, Madison Media has come out with some 10 recommendations for marketers to deal with the slowdown which it has put out in a playbook, it released earlier this month.
