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Brands eye stronger recovery in ad spends this festive season

MUMBAI:  The year 2020 was a game-changer on many counts for the world in general. Many brands that relied heavily on offline marketing and in-store shopping had no other option but to join the digital marketing bandwagon to engage with their consumers. Now with the festive season almost upon us,...

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McKinsey examines COVID-19 disruptions in business

Mumbai: McKinsey has published an updated research ‘COVID-19: Implications for business’ examining when the pandemic might end and attempted to estimate when some pandemic-related disruptions could return to normalcy. The study details McKinsey’s latest perspectives on the coronavirus outbreak, the...

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Mukhtar Abbas Naqvi launches News18 Urdu’s vaccination campaign

Mumbai: There is a strong consensus across the world that the strongest defense that mankind has against the dreaded Coronavirus is vaccination. While many people have gone ahead with their vaccination, there are some who still harbor reservations. News18 Urdu has undertaken upon itself the task of...

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GUEST COLUMN: FMCG companies took to apps, bet big on direct-to-consumer reach

Mumbai: The eruption of COVID-19 has left millions and millions of businesses scurrying for survival. Although somewhat less affected than some categories, the FMCG companies also faced headwinds for some time. And to counter these headwinds, technology has been the single most important...

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Brands pin hopes on Onam sales to tide over COVID gloom

Mumbai: Kerala’s biggest festival of the year- Onam is finally here, flagging off the start of the festive season for the rest of the country. After some lacklustre years marred by natural calamities and floods, and followed by the pandemic in 2020, there is a lot of hope riding on the ten-day...

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