Report on Hindi News Viewership


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Sports media rights investments in India to grow by 10.1% over 2021-26: MPA report

Sports media rights investments in India will grow at 10.1 per cent CAGR (compound annual growth rate) over 2021-26, bolstered by demand for cricket properties, led by the Indian Premier League (IPL), according to a report by Media Partners Asia (MPA) released on Friday.

Television TV Channels Sports
News Nation begins on-ground activity to increase brand engagement

News network News Nation has started its on-ground activity in the state of Uttar Pradesh to increase brand engagement and reach out to smaller towns and hinterlands. The on-ground activity, which will be executed across key locations covering all of Uttar Pradesh in the next 30 days.

Television TV Channels Viewership
OOH on good recovery trajectory, to match pre-Covid levels soon: Experts

Mumbai: As the world accepts the 'new normal' and authorities uplift the Covid-19 restrictions, out-of-home (OOH) advertising has gained momentum once again and how. According to the industry experts, the OOH sector has matched the pre-Covid level by 75-80 per cent and it is expected to reach 100...

MAM Marketing MAM
Here’s how brands are counting on a post-Covid summer

Mumbai: With the Covid-19 third wave receding quicker than anticipated, the country is witnessing its first relatively ‘normal’ summer after a gap of nearly two years of the world going into shutdown mode. Little wonder then that with the soaring temperatures, hopes and anticipations of marketers...

MAM Marketing Brands
Concern India aims to curb vaccine hesitancy with a new social campaign

Mumbai: Even as India rushes to reach its goal of vaccinating 100 per cent of the eligible population, many are still hesitant to take the jab against Covid-19. Keeping this in mind, Concern India Foundation, a non-profit organisation has launched a social campaign in areas of Bangalore with high...

MAM Marketing MAM