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Report on Hindi News Viewership

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Sports media rights investments in India to grow by 10.1% over 2021-26: MPA report

Sports media rights investments in India will grow at 10.1 per cent CAGR (compound annual growth rate) over 2021-26, bolstered by demand for cricket properties, led by the Indian Premier League (IPL), according to a report by Media Partners Asia (MPA) released on Friday.

Television TV Channels Sports
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News Nation begins on-ground activity to increase brand engagement

News network News Nation has started its on-ground activity in the state of Uttar Pradesh to increase brand engagement and reach out to smaller towns and hinterlands. The on-ground activity, which will be executed across key locations covering all of Uttar Pradesh in the next 30 days.

Television TV Channels Viewership
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OOH on good recovery trajectory, to match pre-Covid levels soon: Experts

Mumbai: As the world accepts the 'new normal' and authorities uplift the Covid-19 restrictions, out-of-home (OOH) advertising has gained momentum once again and how. According to the industry experts, the OOH sector has matched the pre-Covid level by 75-80 per cent and it is expected to reach 100...

MAM Marketing MAM
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Here’s how brands are counting on a post-Covid summer

Mumbai: With the Covid-19 third wave receding quicker than anticipated, the country is witnessing its first relatively ‘normal’ summer after a gap of nearly two years of the world going into shutdown mode. Little wonder then that with the soaring temperatures, hopes and anticipations of marketers...

MAM Marketing Brands
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Concern India aims to curb vaccine hesitancy with a new social campaign

Mumbai: Even as India rushes to reach its goal of vaccinating 100 per cent of the eligible population, many are still hesitant to take the jab against Covid-19. Keeping this in mind, Concern India Foundation, a non-profit organisation has launched a social campaign in areas of Bangalore with high...

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