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‘Ramayan’, movies drive out pay Hindi GECs, news from across genres list

BENGALURU: Weeks 12 of 2020 (Saturday, 21 March 2020 to Friday 27 March 2020) and 13 of 2020 (Saturday, 28 March 2020 to Friday, 3 April 2020) witnessed big changes in Broadcast Audience Research Council of India (BARC) weekly lists of Top 10 Channels Across Genres on All Platforms. Week 12, the...

Television TV Channels GECs
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News channels encash 'taali bajao, thaali bajao' initiative to gain more traction

MUMBAI: News channels across genre certainly tried to chance upon the opportunity to engage viewers during the ‘taali bajao, thaali bajao’ event. An initiative called by prime minister Narendra Modi as a tribute to the heroes, who are the vanguard of fighting against coronavirus.

Television TV Channels News Broadcasting
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BARC week 39: Not much impact of UNGA on Hindi news viewership

Pakistan Premier Imran Khan’s shenanigan’s at the United Nations General Assembly (UNGA) did not seem to have much effect on the viewership of Hindi news channels in week 39 of 2019 as combined weekly impressions of the BARC’s weekly list of top 5 Hindi news channels grew by just 7 percent as...

Television TV Channels Viewership
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BARC week 38: Hindi News ratings fall as AajTak continues dominance

Hindi News ratings continued their decline in week 38 of 2019 (Week 38: Saturday, 14 September 2019 to Friday, 20 September 2019, period or week under review). After the big jump in ratings in week 21 0f 2019 when the opinion polls followed by results of the national elections, Hindi News ratings...

Television TV Channels Viewership
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Republic Bharat viewership driven by rural audiences?

It is early days yet with data only for 4 weeks from Broadcast Audience Research Council of India (BARC) available since the launch of Republic Bharat and the implementation of TRAI’s new tariff order. However, back of the envelope calculations seem to indicate that viewership of the latest major...

Television TV Channels Viewership

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