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MX Player launches MX Advantage

Mumbai: MX Player has launched MX Advantage, a one-stop solution for brands across India to leverage the power of content across formats, languages, and genres, on Monday. MX Advantage is a platform for all of MX Player’s existing and new advertisers to launch ad offerings. This platform has been...

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Zing is set to air K-Drama 'Cheer Up' in its Hallyu time slot

The leading youth entertainment channel, Zing, is all set to air Cheer Up on 22 August in its popular Hallyu Time slot from 6 p.m. to 7 p.m. on weekdays.

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Streaming accounted for over one-third of US's TV consumption in June: Nielsen

Mumbai: In June, streaming captured 33.7 per cent of total television consumption in the US, according to The Gauge, which is Nielsen's monthly total TV and streaming snapshot. This is streaming's largest share of TV usage to be measured by The Gauge since its inception in May 2021. Conversely,...

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Josh partners with Germany’s international broadcaster Deutsche Welle TV to explore international content

Josh, India’s fastest-growing and most engaged short-video app has entered into a one-year strategic partnership with Deutsche Welle, popularly known as DW, Germany’s leading international broadcaster to provide high-quality content to users on Josh in an engaging short-video format.

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Ready Player Me partners with blockchain-based video streaming service Mzaalo

Leading avatar creation platform Ready Player Me has announced a collaboration with blockchain-based video streaming service Mzaalo.

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