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Star Sports names Sudhir Shukla as marketing head

New Delhi: The Walt Disney Company-owned Star India has elevated Sudhir Shukla as head of marketing for Star Sports. He will be managing the marketing for the entire sports portfolio at Star Sports.  Shukla announced the development on his social handle. He joined Star India in 2016 and has served...

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Screentime of sports celebrities grew in IPL 13 ads, says BARC

MUMBAI: IPL 13 was the much-needed break that enlivened Indian audiences from the Covid2019 pandemic-induced gloom. While the tournament was played in the UAE, it saw scores of brands advertising during the game to reach out to their audiences. This year, the league clocked over 400 billion viewing...

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IPL has 86 million fans in India: Ormax Media study

MUMBAI: Chennai Super Kings (CSK) is the IPL team with the biggest and most hardcore fanbase, a study by Ormax Media has revealed. With 26.8 million fans, the MS Dhoni-led CSK has emerged as the strongest franchise, as per the findings of the IPL Franchise Fans report, based on a research conducted...

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IPL season 13 clocks 400 billion minutes of consumption

Mumbai: Star India delivers the biggest IPL ever in the history of the tournament. From swashbuckling young talent, exciting clashes, to nail-biting double super overs in a single day, season-13 was nothing short of electrifying. With fans enjoying matches from the comfort of their homes, Dream11...

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The Walt Disney Co’s Q4 gains: IPL boosts Disney+Hotstar subs

It has been only one year since Disney+ entered the streaming war but the growth has been phenomenal. The streaming service from The Walt Disney Company (Disney) has reached 73.7 million subscribers as of 3 October.

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