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IPL value increases to $6.8 billion in 2019

Duff & Phelps, the global advisor that protects, restores and maximizes value for clients, today announced findings from its IPL Brand Valuation Report 2019, a comprehensive study on brand values in the Indian Premier League (IPL).

Television TV Channels Sports
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Hotstar withdraws as an associate sponsor of IPL

Hotstar, Star India's online streaming platform, has withdrawn as an associate sponsor of the Indian Premier League (IPL).

iWorld Video On Demand
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BARC week 26: Star Vijay back in across genres list

Star India’s flagship Tamil GEC Star Vijay once again made an appearance in Broadcast Audience Research Council of India's (BARC) weekly list of top 10 channels across genres in week 26 of 2019 (Saturday, 22 June 2019 to Friday, 28 June 2019, week or period under review).

Television TV Channels Viewership
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BARC week 25: Live cricket matches catapult Star Sports 1 Hindi to top spot across genres

BENGALURU: The live telecast of the India Pakistan ICC cricket world cup match in week 25 of 2019 (Saturday, 15 June 2019 to Friday, 21 June 2019, week or period under review) was among the most watched sports programme on three channels – Star Sports 1 Hindi, Star Sports 2 and DD Sports. One ICC...

Television TV Channels Viewership
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IPL brand valuation hits $6.3 bn in 2018

The year 2008 was the beginning of a new era for sports in India with the launch of the Indian Premier League (IPL). Statistics show that 93 per cent of all sports viewers in 2018 watched cricket content and a report by Duff & Phelps pegged the brand valuation of IPL in 2018 at $ 6.3 billion.

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