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Digital to play a bigger role for brands on counting day of Election 2019

The growth of the digital medium in India, in the past few years, has been a stellar one. Currently standing at 400 million active users, the country is the second largest consumer of the internet in the world. The falling data prices and access to cheaper smartphones have led to more and more...

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Viacom18’s Nikhil Sane on Colors Marathi content play, TRAI tariff order & Marathi GEC market

These are exciting times at Colors Marathi. The spirited team at Viacom18’s family entertainment channel is set to unveil season two of its marquee show Bigg Boss. Following the success of the debut edition, Viacom18 Marathi Entertainment Business Head Nikhil Sane is confident of raising the bar in...

Television TV Channels Regional
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IPL 2019: Hotstar attains new peak of 18.6 mn concurrent viewers during final

A new record was set during Sunday's Indian Premier League final between Mumbai Indians and the Chennai Super Kings. While Jasprit Bumrah and Lasith Malinga were struggling to take Mumbai Indians to the victory tape, Star India's streaming service Hotstar notched up a new high of 18.6 million...

iWorld Over The Top Services
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Germin8 shares IPL 2019 social media insights report

The 2019 Indian Premier League is almost over. 4 teams have sealed playoff berths after 56 league matches and there was some riveting cricket played by all 8 teams. However, several stories headlined IPL 2019 and they garnered a lot of public interest. Captured all social media conversations in...

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Adding subscribers like never before says Varun Narang as Hotstar shatters IPL records

The Walt Disney Company direct-to-consumer and international segment chairman Kevin Mayer termed Hotstar a juggernaut on the opening day of APOS 2019. That description seems rather perfect given some of the insights and numbers offered by the streaming service’s chief product officer Varun Narang...

iWorld Over The Top Services

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