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Corona impact on IPL: Brands take a wait-and-watch approach

MUMBAI: Three weeks into India’s biggest cricketing event, Indian Premier League, brands and sponsors are re-looking their strategy amid the outbreak of coronavirus. The virus that first appeared in the Wuhan city of China has spread to over 46 countries and entered India earlier this month. Around...

Television TV Channels Sports
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Sports, IPL and the game of advertising

Follow social conversations and you will be led to believe that it is politicians, Bollywood stars, movies, Indian fictional television shows and characters that create the most buzz online and offline. Clearly, fans are in abundance, and many go as far as to imitate their heroes and heroines on...

Television TV Channels Sports
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IPL & Rs 3,300 crore revenue: Thoughts to ponder

Can an Indian broadcast TV network imagine that it could gross $600 million in revenue– that is about Rs 4,200 crore - in one day?. That would indeed be the day.

iWorld Over The Top Services
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Disney+ launch on Hotstar during IPL 2020

MUMBAI: Come the IPL in end March 2020, and Hotstar subscribers will be able to get access to the Disney+  app which has managed to attract 28.6 million subscribers in a short period since launch last year.

iWorld Over The Top Services
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THE PASSION AND POWER OF THE IPL

MUMBAI: No other sport generates as much excitement in India as does cricket. No other sport unites a nation of 1.3 billion more than cricket. The world’s most popular T20 cricket league – the IPL – also does the same trick, but it takes it to a different level. It splits the nation into several...

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