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IPL suspension may hit Disney+ subscribers’ growth, ad revenue, says top exec

When the Board of Cricket Council of India (BCCI)’s announced on 4 May, that it is indefinitely suspending the Indian Premier League (IPL) mid-way, the decision was backed by advertisers and broadcasters alike.

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IPL 2021: MI-CSK game becomes the most-watched midseason match

KOLKATA: What does India love to watch? Cricket, especially the Indian Premier League (IPL) which continues to remain top of the chart. Despite being suspended mid-way due to a surge in Covid-19 cases, the 14th edition of the league managed to create new viewership records. With 11.2 billion...

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IPL 2021: Advertisers will have to pay only for matches played

KOLKATA: The Indian Premier League (IPL) going into limbo due to the current Covid2019 crisis has thrown up a whole host of problems for the stakeholders involved. With only 29 games played and nearly an equal number of matches still in hand, advertisers who had struck ad deals well in advance or...

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Guest column: ‘Digital Drive,’ not ‘Cover Drive’, is the best shot for the future of cricket

Let’s face it - globally cricket is not the most popular sport. The ICC, cricket’s global governing body of cricket was founded in 1909 in Lords. In its 110+ years of existence, it has managed to create only 12 full-time member countries competing in Test cricket. Currently, cricket suffers from...

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BCCI to incur loss of Rs 2500 crore if IPL’s called off: Sourav Ganguly

KERALA: Board of Control for Cricket in India (BCCI) president Sourav Ganguly has revealed that the governing body will incur a loss of Rs 2,500 crore should the suspended Indian Premier League (IPL) 2021 be called off for good. This year's IPL was cancelled earlier this week after the bio-secure...

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