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Streax Professional assigns digital duties to Grapes Digital

MUMBAI: Hair colour brand Streax Professional has assigned its digital AoR (agency of record) mandate to Grapes Digital, following a multi-agency pitch. The account will be handled from Mumbai’s office. As part of the mandate, the agency will be responsible for executing digital duties for the...

MAM Media and Advertising Account
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Doodle-icious: Amul celebrates regional leaders' wins in assembly polls with topicals

MUMBAI: Trinamool Congress supremo Mamata Banerjee was sworn-in as West Bengal chief minister for the third straight term Wednesday after she spearheaded her party to a remarkable victory in the recently concluded assembly elections.  2 May marked a jubilant day for regional stalwarts as along with...

MAM Marketing Brands
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Gangs of Wasseypur trio now in the mustard oil business

MUMBAI: BL Agro Industries has roped in not one but three brand ambassadors to promote its mustard oil offering, Bail Kolhu. A new TVC made for the 50-year-old brand features the power-packed trio from the Gangs of Wasseypur movies – Manoj Bajpayee, Nawazuddin Siddiqui and Pankaj Tripathi and...

MAM Media and Advertising Ad Campaigns
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Accenture pledges $25 million for Covid relief in India

KERALA: Software giant Accenture has pledged $25 million (about Rs 185 crore) to support the Covid relief efforts in India. Additionally, the company will also give access to Covid vaccines for over two lakh eligible employees and their families in India.  "Safety and well-being of our people...

MAM Marketing Brands
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Mars Wrigley’s India biz elevates Varun Kandhari to director - marketing

NEW DELHI: Multinational confectionery maker Mars Wrigley has elevated Varun Kandhari to the post of director - marketing and customer marketing for India. He has been with the organisation for seven years, is based in the Gurugram office and succeeds Yogesh Tewari. Kandhari joined Mars Chocolate...

MAM Media and Advertising People

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