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FoxyMoron bags digital mandate for Organic Tattva

Mumbai: FoxyMoron, the full-service creative and performance agency under the Zoo Media Network has bagged full-funnel digital and performance marketing mandate for Organic Tattva, following a multi-agency pitch. The business will be handled by the agency’s Gurgaon office.  FoxyMoron will be...

MAM Media and Advertising Account
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upGrad taps Sanjay Kumar to build corporate affairs & public policy vertical

Mumbai: Ed-tech major upGrad on Tuesday announced the appointment of Sanjay Kumar who will spearhead the company’s new vertical of corporate affairs and public policy for India. He will be based out of the company's Noida office and also lead the scholarship efforts. As part of his new role, Kumar...

MAM Media and Advertising People
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Shashi Sinha, Vikram Sakhuja join Axis My India advisory board

Mumbai: Consumer data intelligence company Axis My India on Tuesday announced the constitution of a pioneering advisory board with IPG Mediabrands CEO Shashi Sinha and Madison Media Group CEO Vikram Sakhuja joining the board. Sakhuja is nominated as chairman of the board. "The company has embarked...

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Alia Bhatt performs magic tricks in Lay’s new ad for ‘thinnest chips’

MUMBAI: Lay’s has launched a new digital campaign for its recently introduced “thinnest range of chips” - Lay’s Wafer Style.  Titled ‘#TheThinPossibleChip’, the campaign encourages fans to try fun and quirky magic tricks using the flavourful and light, “Lay’s Wafer Style – a chip so thin and paper-...

MAM Media and Advertising Ad Campaigns
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Eggoz Nutrition unveils its 'Extra In The Ordinary' campaign

Mumbai: Eggoz Nutrition, a Gurgaon-based consumer-oriented and integrated farmer egg brand has launched a new campaign called 'Extra In The Ordinary.' Produced by Some Place Nice, the campaign was launched online, utilising a combination of static and video assets to reach the target demographic...

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