AD Agencies
Account Planning Group (APG) announces its board members for India Chapter
MUMBAI: The India Chapter of the Account Planning Group (APG) has announced the induction of Board Members that represent planning heads across major advertising agencies.
In keeping with its credo, the committee would work towards equipping planners and strategists with the training and inspiration they need to be bold and rigorous thinkers while also driving several initiatives for APG in India including its soon-to-be-announced Awards show.
APG members include DDB Mudra national planning head Amit Kekre, J Walter Thompson India chief strategy officer Bindu Sethi, Leo Burnett chief strategy officer of South Asia Dheeraj Sinha, Ogilvy India chief strategy officer Prem Narayan, Whyness Worldwide head of strategy and new business Roma Singhal, McCann Truth central national head, planning and executive VP and GM of McCann Mumbai Suraja Kishore, Lowe Lintas chief strategy officer S. Subramanyeswar and Publicis India chief strategy officer and managing partner Sudeep Gohil.
The APG got off to a commendable start in India at the end of 2017, and has since organised a couple of community-driven initiatives including the recently held workshop on Culture and Creativity by Whyness founder and chairman Ravi Deshpande. The committee has queued up several such workshops and training modules in the coming months, which would be hosted across key metros in India.
As of date, the APG is being led by a consortium of leading agencies from India including Ogilvy & Mather, J Walter Thompson, MullenLowe Lintas Group, Leo Burnett India, DDB Mudra Group, Publicis India, Taproot, Dentsu, Grey Worldwide, McCann Worldwide, L&K Saatchi & Saatchi, Famous Innovations, Rediffusion Y&R, Whyness Worldwide and others.
The Account Planning Group is a membership organisation that promotes smarter thinking. Headquartered in London, it is a not-for-profit organisation run for and by its members: primarily account planners in advertising agencies. It is expanding with a community of communications strategists, including media planners, channel planners, DM planners and digital planners.
AD Agencies
Tribes and Omnicom Media win Gold for HSBC Living Hexagon at ET Awards
Kinetic OOH installation turns HSBC’s iconic logo into a living landmark
MUMBAI: Tribes Communication and Omnicom Media have secured a Gold win at the ET Design & Creativity Awards for their innovative out-of-home installation, The Living Hexagon, created for HSBC.
Awarded in the Most Creative Traditional OOH category, the project reimagines one of the world’s most recognisable banking symbols into a dynamic, ever-evolving structure. Designed for HSBC’s International Financial Services Centre presence, the installation was conceived to do more than simply grab attention. It aimed to seamlessly blend into the fast-growing ecosystem of GIFT City.
At the heart of the idea is HSBC’s iconic hexagon, typically associated with precision and consistency. Tribes transformed this static identity into a kinetic structure that responds to natural elements such as wind and light, creating a sense of continuous motion. The result is a visual experience that shifts throughout the day, echoing themes of adaptability and momentum.
Constructed using modular triangular units arranged along a precise geometric axis, the installation moves in synchrony, giving the illusion of a fluid, living form. While the structure evolves with its surroundings, it retains the unmistakable identity of the HSBC brand, striking a balance between innovation and familiarity.
Strategically placed at a key entry point into GIFT City, the installation functions as both a landmark and a statement. It reflects the pace and dynamism of global finance while embedding the brand into the city’s architectural narrative.
With this win, Tribes Communication and Omnicom Media underline the growing role of experiential and design-led thinking in traditional media, proving that even the most established brand assets can find new life when reimagined with creativity and context.
