MAM
Marketing Agencies Association Worldwide hosts 1st Global Tertiary Marketing Challenge
MUMBAI: The Marketing Agencies Association Worldwide (MAA), an organization dedicated to CEOs, presidents, managing directors and principals of top marketing services agencies has decided to extend recognition to marketing students in universities and business schools around the world by inviting them to participate in the first annual MAA Global Tertiary Marketing Challenge.
With FMS and Mica on board to participate, the marketing challenge started on 1 February and will end on 31 July. Other confirmed entrants include Wharton School of Business, University of South Wales, Sydney Institute of technology and Schulich School of Business Toronto.
According to the stipulated rules, two briefs have been developed, each for fictitious clients, and in a similar format that they would be shared by these clients with their marketing agencies, in an agency briefing. The challenge is to demonstrate the ability to answer either one of the briefs as though one were the agency being briefed with recommendations for three sections: strategy, the creative idea and the execution.
The winning entry will be announced at the annual MAA Worldwide Globes Gala Awards Banquet to be staged in Las Vegas in October 2007 and will be featured on the MAA web page at www.maaw.org, informs an official release.
The winning class or team will receive a MAA Globe trophy and all members of the team will also be awarded a MAA Worldwide Globe Certificate.
Zonal director, India Pankaj Wadhwa said, “This is a great way to bridge the increasing gap between the academic and business worlds and we wish both Mica and FMS all the best.”
Mudra Marketing Services CEO R Lakshminarayanan adds, “We believe worldwide promotions are getting increasingly brand aligned and clients are demanding fresh and innovative promo ideas. In this regard, as the practice leader, we look at this latest initiative as a strong platform to inculcate strategic thinking into promos and initiate the learning process at the post graduate level itself–this will help the students to be market-ready when they become practising managers soon.”
Each year, MAA recognizes the best work in promotion marketing from Asia, Australia, Canada, Europe, the Middle East, the United Kingdom, USA and South America, in the MAA Globes Recognition Program.
Brands
Burda Media sells BurdaLuxury to Jaipur Capital in Southeast Asia push
Deal hands regional media portfolio to Singapore investor eyeing luxury growth
MUMBAI: Burda Media has agreed to sell its Southeast Asia-focused business, BurdaLuxury, to Jaipur Capital, marking a strategic shift for both companies as they double down on their respective growth priorities.
The deal will see Jaipur Capital acquire BurdaLuxury’s media operations across Thailand, India, Singapore, Malaysia and Hong Kong. The portfolio spans content marketing and media brands in travel, luxury and aviation, giving the investor a ready-made regional footprint and a sizeable audience base.
Jaipur Capital plans to build on this foundation to create a premium media network in Southeast Asia, blending high-end editorial with scalable digital platforms. As part of the transaction, all BurdaLuxury employees, including its management team, will move to the new owner, ensuring continuity as the business enters its next phase.
For Burda Media, the sale is part of a broader strategy to sharpen its focus on core European markets while scaling investments in digital-first opportunities. The company will, however, maintain its interest in the region through Burda Principal Investments, its global growth capital arm.
“This transaction reflects our commitment to sharpening our international focus while ensuring that BurdaLuxury continues to thrive in Southeast Asia,” said Burda Media CEO Jan Wachtel, adding that Jaipur Capital recognises the strength of the brands and teams involved.
Jaipur Capital, meanwhile, is betting big on the region’s appetite for premium content. “This acquisition significantly strengthens our premium content ecosystem,” said Jaipur Capital director Vikas Johari. He highlighted the business’s strong digital tilt, with 46 per cent of revenues coming from online channels, alongside a diversified presence across five markets.
The numbers tell a compelling story. BurdaLuxury clocks 48 million annual page views and reaches more than 40 million followers on social media, with no single market contributing over a quarter of total revenues. Jaipur Capital now aims to expand these brands further into Indonesia, Vietnam and the Philippines, while also exploring opportunities in the Middle East, including the UAE and Saudi Arabia.
With this deal, Burda Media trims its global footprint to focus on depth over breadth, while Jaipur Capital steps onto a bigger stage in the premium content space. If execution matches ambition, this could be a defining chapter for luxury media in the region.
