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Marriott Bonvoy members get closer to the action with Mumbai Indians

MUMBAI: For the second year in a row, Marriott International’s loyalty program, Marriott Bonvoy, has unveiled an exclusive series of experiences in store for its members during the upcoming cricket season. As part of its multi-year partnership with IPL franchise Mumbai Indians, Marriott Bonvoy will...

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Tonic Worldwide offers free vaccination to employees

MUMBAI: Independent digital marketing agency Tonic Worldwide said today that it will cover Covid2019 vaccination costs for all its employees and their family members. Apart from covering inoculation costs, the company has also offered one day leave for all employees to get the jab.  The...

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Vivo ropes in Virat Kohli as brand ambassador

MUMBAI: Over the years, Vivo's association with the Indian Premier League (IPL) has indisputably helped the smartphone-maker connect with its consumers. To further cement its bond with the game, Vivo has named sports icon Virat Kohli, also the captain of Royal Challengers Bangalore, as its brand...

MAM Marketing Brands
Cannes Lions scraps on-ground event, goes the digital route

NEW DELHI: Organisers of the annual gala celebrating the advertising, marketing, and communications network, Cannes Lions (International Festival of Creativity), have announced that the on-ground event will not be conducted in 2021. The prestigious affair will now run as an online event from 21-25...

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A Messi affair: Budweiser’s attempt to pay tribute to footballer goes awry

MUMBAI: When beer brand Budweiser decided to commemorate Argentinian footballer Lionel Messi's 644th goal with a splash of wall murals, it was certainly an inspired idea – which sadly fell flat in the execution. The extravagant murals depicting La Pulga’s life and journey were displayed in...

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