MAM
Marketing Agencies Association Worldwide hosts 1st Global Tertiary Marketing Challenge
MUMBAI: The Marketing Agencies Association Worldwide (MAA), an organization dedicated to CEOs, presidents, managing directors and principals of top marketing services agencies has decided to extend recognition to marketing students in universities and business schools around the world by inviting them to participate in the first annual MAA Global Tertiary Marketing Challenge.
With FMS and Mica on board to participate, the marketing challenge started on 1 February and will end on 31 July. Other confirmed entrants include Wharton School of Business, University of South Wales, Sydney Institute of technology and Schulich School of Business Toronto.
According to the stipulated rules, two briefs have been developed, each for fictitious clients, and in a similar format that they would be shared by these clients with their marketing agencies, in an agency briefing. The challenge is to demonstrate the ability to answer either one of the briefs as though one were the agency being briefed with recommendations for three sections: strategy, the creative idea and the execution.
The winning entry will be announced at the annual MAA Worldwide Globes Gala Awards Banquet to be staged in Las Vegas in October 2007 and will be featured on the MAA web page at www.maaw.org, informs an official release.
The winning class or team will receive a MAA Globe trophy and all members of the team will also be awarded a MAA Worldwide Globe Certificate.
Zonal director, India Pankaj Wadhwa said, “This is a great way to bridge the increasing gap between the academic and business worlds and we wish both Mica and FMS all the best.”
Mudra Marketing Services CEO R Lakshminarayanan adds, “We believe worldwide promotions are getting increasingly brand aligned and clients are demanding fresh and innovative promo ideas. In this regard, as the practice leader, we look at this latest initiative as a strong platform to inculcate strategic thinking into promos and initiate the learning process at the post graduate level itself–this will help the students to be market-ready when they become practising managers soon.”
Each year, MAA recognizes the best work in promotion marketing from Asia, Australia, Canada, Europe, the Middle East, the United Kingdom, USA and South America, in the MAA Globes Recognition Program.
Brands
Reliance Consumer Products partners with Fazer for premium chocolates in India
MoU signed during Finnish President’s visit to leverage RCPL’s distribution for Fazer brands.
MUMBAI: Reliance just added Finnish chocolate to its sweet spot because when the land of saunas meets the land of spices, the result is a premium bar that melts borders. Reliance Consumer Products Limited (RCPL) has signed a memorandum of understanding with Finnish food company Fazer to manufacture, market and distribute Fazer’s premium branded chocolates across India. The agreement was formalised during Finnish President Alexander Stubb’s state visit to India on 7 March 2026.
The long-term strategic partnership combines Fazer’s heritage recipes, quality standards and global chocolate expertise with RCPL’s massive distribution network reaching nearly three million retail outlets nationwide. The collaboration aims to introduce Fazer’s well-known premium products to Indian consumers while strengthening business ties between the two nations.
Reliance Consumer Products Limited director T. Krishnakumar said, “By combining Fazer’s globally trusted brands and manufacturing excellence with RCPL’s local production capabilities, robust distribution network and deep consumer insights, we are well positioned to bring world-class products to Indian consumers and elevate the overall category experience.”
Fazer president and CEO Christoph Vitzthum added, “With RCPL handling commercialisation and distribution in India, we can establish a premium position in the chocolate market and create a foundation for a broader nationwide rollout.”
Since its launch in 2022, RCPL has steadily expanded in the confectionery segment by reviving legacy Indian brands such as Ravalgaon, Toffeeman, Pan Pasand and Lotus Chocolate Company. Fazer, a major player in the Nordics, Baltics, Poland and China with exports to over 40 countries, sees India’s fast-growing chocolate market as a key opportunity.
In a country where chocolate is no longer just a treat but a growing daily indulgence, this tie-up isn’t just about bars, it’s about blending Nordic precision with Indian scale to sweeten the next chapter of the confectionery story.
