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Mumbai: Experts and professionals have long debated the merits of customer-centricity versus brand-centricity....
Mumbai: Amazon has taken a giant leap transforming into a super app aggregator as it announced the launch of Prime Vi...
Mumbai: Zee Entertainment Enterprises Ltd (Zeel) on 22 September announced its plans for a merger with Sony Pictures...
Mumbai: Sun TV has regained the top position in week 37 replacing Star Maa which was the most viewed channel last wee...
Mumbai: FMCG major Hindustan Lever Ltd (HUL) led the top-ten advertisers list in Barc week 37 (11 – 17 September) wit...
Mumbai: Amul Macho turned gender stereotypes on its head way back in 2007 when the brand launched the daring “Yeh Toh...
Mumbai: Video streaming platform Zee5 is set to premiere Tapsee Pannu-starrer sports drama "Rashmi Rocket" on 15 Octo...
Mumbai: If a year is like a film, then the festive season is the climax scene of the year! Consumers are all set to f...
Mumbai: The department of telecommunications (DoT) has amended the commercial VSAT license rules to enable sharing of...
The OTT platforms have taken the world by storm. If there is one key trend that has completely revolutionised the way content is now being created...
When the ten-part series Scam 1992 hit SonyLIV platform last October, it captured the imaginations of millions of young Indians in no time. The...
Any talk of content in a post-pandemic world is incomplete without deliberating on the impact it has had on the OTT industry and vice versa. The...
Mumbai: The last one and a half years have escalated the pervasiveness of the OTTs and streaming platforms in our lives like never before. Not...
Mumbai: The India chapter of the International Advertising Association’s (IAA) has announced the winners for the eighth edition of the Leadership Awards here on Friday evening.
SITI Networks, an Essel Group company and multi-system operator (MSO), has released its consolidated audited financial...
NXTDigital Ltd, the media vertical of the global Hinduja Group and an integrated digital distribution platform...
Dentsu Group has witnessed a significant rebound in performance for the quarter ended June, recording organic revenue...
The NDTV Group has reported over two-fold increase in consolidated net profit to Rs 16.56 crore for the first quarter...
Mumbai: In the last one and a half years, the Covid-19 pandemic completely shook the whole world, but some people gathered the strength in those bleak times and kept pushing to attain perfection in
Mumbai: Sun TV has regained the top position in week 37 replacing Star Maa which was the most viewed channel last week, according to Barc data. The Tamil GEC clocked 2722.56 weekly AMAs in week 37 (11 September to 17 September). The figure for week 36 when it was at the third position stood at 2789.9 AMA, clearly indicating a significant drop on overall viewership.
