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GUEST COLUMN: Why do companies need to be more consumer-centric than brand-centric?

Mumbai: Experts and professionals have long debated the merits of customer-centricity versus brand-centricity....

MAM Marketing MAM,
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Amazon launches Prime Video Channels in India; names Chaitanya Divan as head

Mumbai: Amazon has taken a giant leap transforming into a super app aggregator as it announced the launch of Prime Vi...

iWorld Over The Top Services,
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Zee-Sony entity to generate close to $2 billion in revenue

Mumbai: Zee Entertainment Enterprises Ltd (Zeel) on 22 September announced its plans for a merger with Sony Pictures...

Television TV Channels GECs,
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Sun TV regains top spot in week 37: Barc

Mumbai: Sun TV has regained the top position in week 37 replacing Star Maa which was the most viewed channel last wee...

Television TV Channels Viewership,
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HUL leads advertiser’s tally in week 37: Barc

Mumbai: FMCG major Hindustan Lever Ltd (HUL) led the top-ten advertisers list in Barc week 37 (11 – 17 September) wit...

MAM Marketing MAM,
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Amul Macho is back with its 'Yeh Toh Bada Toing Hai' TVC

Mumbai: Amul Macho turned gender stereotypes on its head way back in 2007 when the brand launched the daring “Yeh Toh...

MAM Media and Advertising Ad Campaigns,
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Taapsee Pannu-starrer 'Rashmi Rocket' to directly premiere on Zee5

Mumbai: Video streaming platform Zee5 is set to premiere Tapsee Pannu-starrer sports drama "Rashmi Rocket" on 15 Octo...

Movies Hindi,
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GUEST COLUMN: Digital marketing strategies to prepare for the festive season

Mumbai: If a year is like a film, then the festive season is the climax scene of the year! Consumers are all set to f...

MAM Marketing MAM,
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DoT amends VSAT license rules to enable infrastructure sharing

Mumbai: The department of telecommunications (DoT) has amended the commercial VSAT license rules to enable sharing of...

iWorld Telecom,

Specials

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Netflix’s Monika Shergill talks about crafting stories for every mood on OTT

The OTT platforms have taken the world by storm. If there is one key trend that has completely revolutionised the way content is now being created...

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“The idea whose time had come”: Hansal Mehta on making financial thriller 'Scam 1992'

When the ten-part series Scam 1992 hit SonyLIV platform last October, it captured the imaginations of millions of young Indians in no time. The...

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Content Hub 2021: How OTTs met the burgeoning demand for content in 2020

Any talk of content in a post-pandemic world is incomplete without deliberating on the impact it has had on the OTT industry and vice versa. The...

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Content Hub 2021: Growing relevance of language personalisation in OTT advertising

Mumbai: The last one and a half years have escalated the pervasiveness of the OTTs and streaming platforms in our lives like never before. Not...

MAM

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RS Sodhi conferred 'Business Leader of the Year' at the 8th IAA Leadership Awards

Financials

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SITI Networks' Q1FY22 Operating EBITDA jumps 33.1% to Rs 537 Mn

SITI Networks, an Essel Group company and multi-system operator (MSO), has released its consolidated audited financial...

Cable TV Multi System Operators ,
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NXTDigital revenue up 13.5% in Q1FY22

NXTDigital Ltd, the media vertical of the global Hinduja Group and an integrated digital distribution platform...

Cable TV Multi System Operators ,
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Dentsu Group records organic revenue growth of 15% for Q2

Dentsu Group has witnessed a significant rebound in performance for the quarter ended June, recording organic revenue...

MAM Media and Advertising AD Agencies ,
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NDTV records best-ever Q1 with a profit of Rs 13.9 cr

The NDTV Group has reported over two-fold increase in consolidated net profit to Rs 16.56 crore for the first quarter...

Television TV Channels News Broadcasting ,

Press Release

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Zee Hindustan concludes 'Udaan: Dare to Dream' event

Mumbai: In the last one and a half years, the Covid-19 pandemic completely shook the whole world, but some people gathered the strength in those bleak times and kept pushing to attain perfection in

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