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Google to broadcast edutainment series for SMBs on Doordarshan

NEW DELHI: Google India country head and vice president Sanjay Gupta kicked off the Google for India event, today....

iWorld Social Media,
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Theatres seek govt aid for re-opening; film producers observe global footfall trends

Social distancing might continue to be the norm even when lockdowns are lifted completely. Theatre owners around the...

Movies Hindi,
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OkCupid's digital campaign #AllyOfLove in the times of virtual dating

NEW DELHI: The Covid2019 pandemic has changed the rules of the dating game and so dating apps have had to strategise...

MAM Media and Advertising Digital Agencies,
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Mamaearth celebrates #GoodnessInside as brand purpose

NEW DELHI: Mamaearth, the toxin-free personal care startup, announces its brand purpose as “Goodness Inside”....

MAM Marketing Brands,
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Madison OOH launches OTS measurement updates for Covid2019 unlock periods

NEW DELHI: The Covid2019 lockdown has significantly changed the user mobility (traffic flow patterns)....

MAM Marketing MAM,
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Dish TV India partners with HoichoI, introduces Bengali viewing content on both its platforms

KOLKATA: Expanding its content library to enthrall its customers, Dish TV India Limited, India’s leading DTH Company...

DTH DTH Services,
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Mother Dairy collaborates with Wavemaker and Radio City to launch #RishtonKiImmunity

NEW DELHI: The recently launched butterscotch flavoured Haldi Milk by Mother Dairy has already received huge positive...

MAM Media and Advertising Ad Campaigns,
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Vistara urges travellers to follow ‘flyercode’

NEW DELHI:  Vistara today announced ‘FlyerCODE’ – a set of simple and important considerations for customers to follo...

MAM Media and Advertising Ad Campaigns,
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SBI Life launches ‘Apno ki #PoornaSuraksha’ campaign

MUMBAI: SBI Life Insurance, today, unveiled its new product campaign ‘Apno Ki #PoornaSuraksha’, highlighting the prod...

MAM Media and Advertising Ad Campaigns,
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ZEEL partners with leading CPG brands for campaign #BanegiBaatSaathSaath

Celebrating the spirit of solidarity and the joy of being back, Zee Entertainment Enterprises Ltd (ZEEL) has announced...

Television TV Channels GECs,
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Covid2019 did not upset top brands’ growth: Kantar report

NEW DELHI: According to Kantar’s Brand Footprint 2020 report, brands including Parle, Amul, Clinic Plus, Britannia an...

MAM Marketing Brands,
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Dolby On to be of value to vloggers, journalists, podcasters: Sameer Seth

MUMBAI: Musicians across India are leaving no stones unturned to entertain audiences with live performances through s...

Technology Software Firmware,
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Affiliate marketing: The new rage in the post-Covid2019 world

The Covid2019 outbreak has affected the marketing budgets of brands....

MAM Marketing MAM,
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Shoppers Stop MD and CEO Rajiv Suri resigns

NEW DELHI: Shoppers Stop MD and CEO Rajiv Suri has tendered his resignation for personal reasons, effective 25 August...

MAM Media and Advertising People,
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Oppo VP-product Sumit Walia quits

NEW DELHI: Oppo India VP of product and marketing Sumit Walia has put down his papers....

MAM Media and Advertising People,
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Ola COO & global CMO Arun Srinivas quits

NEW DELHI: Ola COO and global CMO Arun Srinivas has reportedly stepped down from his position....

MAM Media and Advertising People,
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MX Player launches home-grown short-video app TakaTak

It seems that with the sudden boom of short-video platforms, even streaming services providing premium original content...

iWorld Social Media,
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Regional markets to fuel English entertainment channels' growth: ZEEL's Kartik Mahadev

The Covid2019 pandemic has given a boost to indoor activities such as TV viewing but specific genres such as English...

Television TV Channels English Entertainment,
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Chumbak launches new brand identity

Chumbak, the design-led lifestyle brand, unveiled its new logo today with a digital release. The logo change is part of...

MAM Marketing Brands,
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Colors shows to incorporate Covid2019-related topics for better relatability

13 July 2020 is when viewers of all GECs will be able to get back to watching their favourite shows. Viacom18’s Colors...

Television TV Channels GECs,
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Indian film, TV, online video services garnered $49.8 billion in 2019

The film, television and online video services industry in India generated a total economic contribution of $49.8...

Television TV Channels GECs,
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Kinetic Worldwide launches IOM, an OOH planning tool in the new normal

NEW DELHI: Global player in the out-of-home (OOH) media industry, GroupM’s Kinetic Worldwide, today announced the lau...

MAM Media and Advertising Out Of Home,
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Haldiram's campaign for safe customer experience

NEW DELHI: Haldiram’s has launched #HaldiramsCare campaign to promote social distancing for people visiting their fav...

MAM Media and Advertising Ad Campaigns,
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Hyundai releases ‘Haq Hai Humara’ brand anthem

NEW DELHI: Hyundai Motor India Ltd (HMIL) today released an anthem as a tribute to the ‘Indomitable Spirit of India’....

MAM Media and Advertising Ad Campaigns,

Specials

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FICCI - Cyril Amarchand Mangaldas releases FICCI Frames ‘Entertainment Law Book 2020’ Report

Federation of Indian Chambers of Commerce and Industry (FICCI) and Cyril Amarchand Mangaldas, today released ‘Entertainment Law Book 2020’ report....

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Research is important while creating content: Nepa India

MUMBAI: Research is a key ingredient before the launch of any product or brand. And creating content is nothing without appropriate research about...

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Spontaneity, gut feeling are fundamentals of my direction: Badhaai Ho director Amit Sharma

MUMBAI: The director is like the manager of a film who brings talent under one roof and extracts it to create good content, said film director and...

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Supernatural genre gives writers most creative liberty

Writers of the popular TV show Naagin, Mukta Dhond and  Mrinal Jha, explored the scope of the supernatural genre at The Content Hub 2020 organised by...

Financials

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Facebook sees dip in ad demand in last 3 weeks of Q1

Despite increased engagement due to shelter-in-place directives in many countries, Facebook experienced a significant...

iWorld Social Media ,
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Zuckerberg promises better shopping experience through JioMart-WhatsApp

It seems Facebook has great ambition for e-commerce and small business in India. While speculations have been rife on...

iWorld Social Media ,
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Fabricating Trust with Customers

Being successful in business involves several inputs....

Television TV Channels News Broadcasting ,
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Zee Media numbers up on higher ad revenue for Q3 2019

The Essel group’s television news broadcasting arm Zee Media Corporation Ltd (ZMCL) reported a 123.1 per cent growth (...

Television TV Channels News Broadcasting ,

Press Release

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IFTPC thanks Maharashtra govt, producers in fast-racking resumption of shoots

MUMBAI: In a major relief for all daily soap viewers, TV broadcasters will roll out fresh content from 13 July.

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