Attention hasn't shrunk — it has multiplied. As consumers move fluidly across screens, the industry is rethinking the way content reaches, resonates with, and retains audiences
North America bookings open early after soaring demand for Imtiaz Ali's romance
Google-Deloitte report sees Gen Z, AI and quick commerce fuelling growth.
Actor hails the female-led action thriller as a refreshing shift for Indian cinema
Hindi films hold 50 per cent share as 2026 box office rises 15 per cent.