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Paree’s integration with Pyar Tune Kya Kiya aims to set a progressive narrative

While most youth-focused brands now prefer to market themselves digitally, where most of their core audience is, homegrown sanitary pad maker Paree is counting on a TV show to strike a chord with its TG.

Television TV Shows Fiction
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Zing’s Pyaar Tune Kya Kiya has touched 14 million hearts with the campaign #DearLove

After a successful run for six years and ten seasons, Pyaar Tune Kya Kiya on Zing came back with an all new season 11, showcasing new age love. The show has been a favorite among Gen Z and they have always come back for more.

Television TV Channels Music and Youth
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Pyaar Tune Kya Kiya returns with season 11 on Zing

MUMBAI: Pyaar Tune Kya Kiya is back with a brand new season on Zing in the face of popular demand. Fans were eagerly waiting for the show’s return and made their wishes known to the makers through requests, DMs, comments. A digital video on Zing’s social media handles announced season 11 of the...

Television TV Shows Drama Series
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Minor changes in Across Genres lists as GECs continue to lose ratings

Overall television consumption increased slightly in Week 22 of 2020 (Saturday, 30 May 2020 to Friday, 5 June 2020, week or period under review) according to Broadcast Audience Research Council of India (BARC) data as compared to the previous week (Week 21 of 2020).

Television TV Channels Viewership
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Same channels in Across Genres, but TV viewership continues to decline

Indian television viewership seems to be declining after the lofty peaks of the early COVID2019 (COVID-19) Lockdown as India enters Unlock 1.0, when compared to Week 4 of 2020. The drop in television consumption continued in Week 21 of 2020 (Saturday, 23 May 2020 to Friday, 29 May 2020, week or...

Television TV Channels Viewership

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