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Dangal continues on top across genres as TV consumption drops

Television consumption continued to drop in week 19 of 2020 (Saturday, 9 May 2020 to Friday, 15 May 2020, week or period under review), according to Broadcast Audience Research Council of India (BARC) data for Top 10 channels on all platforms across genres.

Television TV Channels Viewership
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After Ramayan, Dangal back as most watched channel across genres

Enterr10 Television’s flagship free to air (FTA)-cum pay TV Hindi GEC Dangal had to normally battle it out with either the Sun Tv Network’s flagship Tamil GEC Sun TV, or with the Hindi sports channel that aired India’s cricketing bonanza.

Television TV Channels GECs
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Dabur proactive in the Covid-2019 crisis: Rajiv Dubey

NEW DELHI: The ongoing economic and social implications of the Covid2019 pandemic and lockdown induced by it have prompted every advertiser in the country to rework its strategies. The media mixes are being realigned and the ad spends are being controlled in a big way. In a recent virtual...

MAM Marketing Brands
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Prasar Bharati CEO Shashi Shekhar Vempati on the fairytale rise of Doordarshan

For long, there were many who sang the eternal dirges of state-owned broadcaster Doordarshan. Rightfully so. For almost a decade, the broadcaster seemed to be frozen in time, in total confusion about its raison d’etre, even as private broadcasters gave it a walloping in the viewership sweepstakes...

Television TV Channels Terrestrial
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DD National, Sun TV & Zee Biskope see viewership growth across genres

Week 13 of 2020 was a peak week in terms of television viewership which had climbed to an all-time high. Viewership fell in week 14 of 2020, but seems to have recovered a bit in week 15 of 2020 (Saturday, 11 April 2020 to Friday, 17 April 2020, week under review).

Television TV Channels Viewership

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