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NEW DELHI: In the supplementary chargesheet filed in the alleged TRP manipulation case, the Mumbai police has once again reiterated that former BARC CEO Partho Dasgupta was the mastermind behind the whole scam. He allegedly used his position to aid ARG Outlier (Republic TV) in gaming viewership...
In a challenging year for India and the world, it was reassuring to see an increase in ad volumes on TV in the second half of 2020. Hindustan Unilever was the biggest advertiser in 2020 with a 30 per cent growth in ad volumes over 2019, followed by the Reckitt Benckiser group, with itsad volumes...
NEW DELHI: A Mumbai court has observed that former BARC CEO Partho Dasgupta played a ‘vital role’ in the alleged Television Rating Points (TRP) manipulation scam. The observation was stated in a court order that was passed on 4 January while rejecting his bail plea. The copy of the order was made...
NEW DELHI: The Esplanade magistrate court in Mumbai has rejected the bail plea of former Broadcast Audience Research Council (BARC) India CEO Partho Dasgupta, in connection with the alleged TRP manipulation case. His lawyer is, reportedly, planning to approach the Mumbai high court. In related...
NEW DELHI: For linear television, 2020 was like a ride to hell and back, owing to the Covid2019-induced lockdown. It was the first time that shoots were canned wholesale, there were no new shows running, and advertising volumes hit abysmal lows. All was not doom and gloom – the industry saw...
