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BARC week 40: Amazon, Flipkart’s festive season sales make them the top two brands

The Broadcast Audience Research Council (BARC) India has released its data for top advertisers and brands for the period between 28 September 2019 and 4 October 2019. The data reflects top 10 advertiser and brands across genre on Indian television, including OOH screen, (U+R): 2+, Individuals NCCS...

Television TV Channels Viewership
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BARC week 39: Not much impact of UNGA on Hindi news viewership

Pakistan Premier Imran Khan’s shenanigan’s at the United Nations General Assembly (UNGA) did not seem to have much effect on the viewership of Hindi news channels in week 39 of 2019 as combined weekly impressions of the BARC’s weekly list of top 5 Hindi news channels grew by just 7 percent as...

Television TV Channels Viewership
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BARC week 39: ‘Howdy Modi’ and UNGA proceedings boost English news viewership

Indian Prime Minister Narendra Modi’s speech at the United Nations General Assembly (UNGA) and incidents related to the event such as the speech of Pakistan’s Prime Minister Imran Khan and the abrogation of article 370, helped boost up English news viewership in Broadcast Audience Research Council...

Television TV Channels Viewership
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BARC week 38: Hindi News ratings fall as AajTak continues dominance

Hindi News ratings continued their decline in week 38 of 2019 (Week 38: Saturday, 14 September 2019 to Friday, 20 September 2019, period or week under review). After the big jump in ratings in week 21 0f 2019 when the opinion polls followed by results of the national elections, Hindi News ratings...

Television TV Channels Viewership
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Colgate Dental Cream rises as top brand in BARC week 37 rankings

The Broadcast Audience Research Council (BARC) India has released its data for top advertisers and brands for the period between 07 September 2019 and 13 September 2019. The data reflects top 10 advertiser and brands across genre on Indian television, including OOH screen, (U+R): 2+, Individuals...

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