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BARC week 7: Lizol leads top brands list

The Broadcast Audience Research Council (BARC) of India has released its data for top advertisers and brands for the period between 13 February and 19 February 2021.

Television TV Channels Viewership
What’s in store for TV news in the West Bengal assembly polls

West Bengal has turned into a veritable battleground now; as the state gears up for its 17th assembly elections, the political heat in the state is unprecedented. The outcome of the three-cornered fight between Trinamool Congress (TMC), BharatiyaJanata Party (BJP) and the alliance of Congress and...

Television TV Channels News Broadcasting
Unbeatable power of TV advertising on India’s largest marketing platform – the IPL

The countdown to arguably the world’s hottest cricket property – the Indian Premier League (IPL) – has begun. Come 11 April 2021, and cricket’s gladiators from different world class teams will descend into various stadia to do battle to hold aloft one of cricket’s most coveted prizes – the IPL...

Television TV Channels Sports
Broadcasters should remain out of BARC, suggests Uday Shankar

NEW DELHI: Former Disney and Star India boss Uday Shankar is not known to mince his words. In a conversation with Madison Group CEO Vikram Sakhuja during Madison’s annual ad report announcement, Shankar suggested that broadcasters should get out of the TV measurement system in the country under the...

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TRP scam: 'WhatsApp chats were loose talks,' Partho Dasgupta tells HC

NEW DELHI: While opposing the bail application of former CEO of Broadcast Audience Research Council (BARC) Partho Dasgupta in the TRP manipulation case, the state informed the Bombay high court that Dasgupta had rigged TV ratings since 2017 in connivance with the anchor of a news channel and had...

Television TV Channels Viewership

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