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Fractal Ink linked by Isobar launches virtual career hackathon

NEW DELHI: Fractal Ink linked by Isobar, the design specialist from the house of Dentsu Aegis Network (DAN) India, has announced the launch of a Virtual Career Hackathon. The hackathon is a series of activities that the agency will run as part of its recruitment process.

MAM Media and Advertising Account
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Zenith: global ad spend to dive 9.1% in 2020

MUMBAI: There appears to be doom and gloom for the media sector, considering the sharp downturn in consumer sentiment and in advertising courtesy Covid2019.  Global agency Zenith concurs with this view and has revised its numbers for 2020.

MAM Media and Advertising Digital Agencies
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"Our media investment is lower than last year": Hyundai Motor's Tarun Garg

NEW DELHI: Even as the automobile industry was only beginning to cope with the changes from BSVI norms, the pandemic battered it. Deteriorating demand has affected production, factories’ closure and the extended lockdown led to labour disruption. As India eased into Unlock mode, auto brands are...

MAM Marketing Brands
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Covid2019 & brands: Better consumer connections & brand recall

NEW DELHI: Like it or not, the Covid2019 pandemic has pushed brands to the heights of innovation. Along with it comes creativity coupled with responsibility in ad commercials. As the pandemic swelled, advertisers saw an opportunity in showing their empathetic side to consumers. According to...

MAM Marketing Brands
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#MediaMinds2 | IGL founder-CEO Yash Pariani talks about evolving e-sports ecosphere in India

NEW DELHI: Covid2019 turned out to be a rather interesting and better time for the e-sports ecosystem, leading to large jumps in user numbers as well as tournament viewership and Yash Pariani’s Indian Gaming League was one of the beneficiaries there.  In the third episode of Media Minds 2, Pariani...

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