Viewership

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BARC India introduces YUMI Analytics, an enhanced software application for the industry

MUMBAI:  Television measurement company, Broadcast Audience Research Council (BARC) India, will complete transitioning to its upgraded, versatile and user-friendly software interface, YUMI Analytics, starting 1 July, 2020. The idea was to offer an enhanced experience and more holistic data...

Television TV Channels Viewership
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ZEE Biskope raises the bar with its unique content offering in jubilant June

If there’s one thing that’s engraved in ZEE Biskope’s alma, it’s the 24-hour dedicated Bhojpuri movie channel’s promise to offer its viewers with novel yet authentic Bhojpuri entertainment.

Television TV Channels Viewership
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Sun TV back on top as Star Utsav becomes most-watched Hindi GEC across genres

In a week that saw news channels grab eyeballs with their coverage and debates and discussions post the Indo-China Gawlan Valley skirmish, the Sun Tv Network’s flagship Tamil GEC Sun TV regained its numero uno position in Broadcast Audience Research Council of India (BARC) list of Top 10 Channels...

Television TV Channels Viewership
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Galwan Valley skirmish boosts news channels' viewership in week 24

The Indo-Chinese skirmish at the Galwan Valley in Ladakh on 15 June has grown Hindi news television consumption in Week 24 of 2020 (Saturday, 13 June 2020 to Friday, 19 June 2020, week or period under review) according to Broadcast Audience Research Council of India (BARC) data for top 5 Hindi and...

Television TV Channels Viewership
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Viewership dynamics changing in Unlock 1.0? Hindi GEC viewership grows on DD Free Dish?

Television consumption decreased slightly (reduced 0.6 percent) in Week 23 of 2020 (Saturday, 6 June 2020 to Friday, 12 June 2020) to 16.3 billion weekly impressions as compared to the previous week which had scored 16.4 billion weekly impressions according to Broadcast Audience Research Council of...

Television TV Channels Viewership

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