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Gupshup adds Messenger API for Instagram to help businesses engage better

Mumbai: Messaging services company Gupshup on Friday announced the addition of the Messenger API for Instagram to its platform. This will now allow Gupshup businesses to benefit through a richer two-way conversation with their followers on Instagram at scale.

iWorld Social Media
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ASCI unveils final guidelines for influencer advertising on digital media

Mumbai: Advertisers now have a clear set of guidelines on which they can base their influencer driven ads/commercials. Industry watchdog - the Advertising Standards Council of India (Asci)  -  unveiled the final guidelines for influencer advertising on digital media today. The ombudsman had...

iWorld Social Media
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MeitY seeks compliance details of new IT rules from large social media platforms

KOLKATA: Fears of social media platforms being switched off for not complying with the  new Indian  IT rules applicable to them from today (26 May) proved unfounded. However, they cannot rest easy as the ministry of electronics and information technology (MeitY) has written to “Significant Social...

iWorld Social Media
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IT whiplash for social media for missed deadlines?

KOLKATA: Social media platforms in India, barring Koo, failed the compliance test of the Indian government to appoint grievance officers in India as the three month deadline expired today (May 26). Many international online platforms, including Twitter, were in regular conflict with the government...

iWorld Social Media
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Rollback WhatsApp’s new privacy policy: GOI to Facebook

KOLKATA: The union ministry of electronics and information technology (MeitY) has sought the withdrawal of the controversial new privacy policy sought to be introduced in India by the Facebook owned messaging service platform WhatsApp.

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