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ZEEL CMO Prathyusha Agarwal on niche channels in NTO, regional portfolio and subscription growth

Zee Entertainment Enterprises Ltd (ZEEL) CMO Prathyusha Agarwal believes that the new tariff order (NTO) was TRAI’s best move for the industry as it has opened one more way to monetise apart from advertising. Now, subscription revenues count too. Post NTO, Zee’s subscription revenue has grown by 46...

Television TV Channels GECs
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ZEEL promoters pledge 10.71% shareholding with Russia's VTB Capital

MUMBAI:  Zee Entertainment Enterprise Ltd’s (ZEEL) promoter Essel Group pledged 10.71 per cent shareholding in the media company with Russia’s VTB Capital Plc. According to a disclosure made by VTB Capital to the stock exchanges, the encumbrance on 10.2 crore shares of Zee owned by Essel Media...

Television TV Channels GECs
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Zee Bangla's Samrat Ghosh on economy slowdown, NTO & consumption trends in Bangla market

Zee Entertainment Enterprises Ltd’s regional channel Zee Bangla recently completed 20 years of its journey in the Bangla market. The mantra of consumer-centricity has kept the channel in the leading position in the market.

Television TV Channels Regional
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ZEE Entertainment stake stale’s first tranche worth 8.7% completed by Essel Group

Multi-faceted business conglomerate Essel Group on Tuesday announced the successful completion of the first tranche of ZEE Entertainment Enterprises Limited's (ZEEL) stake sale to Invesco Oppenheimer Developing Markets Fund.

Television TV Channels Viewership
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Zee Live appoints HOWL as its digital partner agency

MUMBAI: Zee Live, the live entertainment and IP vertical of ZEEL, has appointed HOWL - the incumbent E-comm and digital marketing agency as its digital partner. As a part of this mandate, HOWL will be responsible for building and executing creative and content strategies for all its key IPs i.e....

MAM Media and Advertising Account

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