GECs

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ZEE Entertainment Board comes out in support of former directors Ashok Kurien & Manish Chokhani

The Board of Directors of ZEE Entertainment Enterprises Ltd (ZEEL) on Thursday came out in support of two of its former non-executive directors, Ashok Kurien and Manish Chokhani amid “allegations made by certain proxy advisory firms" against them.

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Allison+Partners awarded PR mandate for Colors

Mumbai: Viacom18’s general entertainment channel Colors has named Allison+Partners as its India public relations (PR) agency, following a competitive agency search process. Allison+Partners is known for wide-ranging communication support given its award-winning work with a spate of innovative and...

Television TV Channels GECs
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Zee Zest's 'Grand Trunk Rasoi' returns with new season on 20 Sept

Mumbai: After the successful first season of "Grand Trunk Rasoi", Zee Zest has announced to bring the next edition of the culinary show. Featuring chef Saransh Goila as a host, the new season will be aired at 1 p.m every Monday and Tuesday from 20 September.

Television TV Channels GECs
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TV ad volume for laptop category dips 4 per cent in Jan-August

Mumbai: The advertising volumes for laptop/notebook category dipped by four per cent in January-August 2021 compared to the same period in 2020, according to TAM Media Research. HP and Lenovo were the only advertisers visible during this period, with Lenovo being the top advertiser, in terms of...

Television TV Channels GECs
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English GECs eye greater ad share with mass appeal formats

Mumbai: The English GEC genre accounted for less than one per cent of TV viewership and ad volumes in 2020, according to Broadcast Audience Research Council (BARC) India. TV broadcasters hoped that the genre might grow subscription revenues post the implementation of the new tariff order (NTO)....

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