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Viacom18 launches marketing blitz to build fandom for Abu Dhabi T10

Mumbai: Viacom18 will begin airing the Abu Dhabi T10 league on 19 November starting at 7 p.m. The network has started a marketing blitz to build a fandom for the league amongst cricketing fans in India. The Abu Dhabi T10 league is co-presented by Dream11 and has onboarded Fairplay as a digital...

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Colors Cineplex announces robust content lineup until February 2022

Mumbai: Hindi movie channel Colors Cineplex has announced a slew of fresh and exciting content offerings until February. This includes the upcoming Abu Dhabi T10 series, several film premieres and Road Safety World Series in February 2022.

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One Take Media rides high on the K-wave in India

Mumbai: While India may have warmed up to K-dramas only recently, One Take Media already knew that Korean content is going to be the next big thing. Indians have always loved the dramatic long-running fiction serials on Indian Television until 2020. However, the pandemic locked the world into their...

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Colors announces new primetime show ‘Sirf Tum’ premiering 15 Nov

Mumbai: Colors has announced a new fiction show “Sirf Tum,” which will premiere on 15 November and air on weekdays at 8 p.m. Produced by Rashmi Sharma Telefilms, the show features Vivan Dsena alongside Eisha Singh in the lead. “From capturing the beautiful locales of Dehradun, bringing talents like...

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Zee TV creates conversations around new show 'Aggar Tum Na Hote' on Instagram

Mumbai: Building on the launch of its new show "Aggar Tum Na Hote" on 9 November, Zee TV introduced a special social media campaign - the #AggarTumNaHote movement to give viewers a platform to acknowledge the contribution of that one special person who has been a Niyati in their life, standing by...

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