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Zee onboards Hyphen for Zee Zest launch

MUMBAI: Zee has onboarded Hyphen as a strategic and design partner for the launch of its new channel, Zee Zest. Hyphen will look after channel positioning, strategy, design direction, design execution, computer graphics and production of all films executed in-house. Zee Zest has four categories...

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Viacom18's Mohit Srivastava joins Amazon

MUMBAI: Viacom18's former EVP and head of product and technology - digital ventures Mohit Srivastava has joined Amazon as director for seller registrations.  Srivastava was responsible for getting the network’s OTT ventures Voot, Voot Select and Voot Kids off the ground. He moved on from the...

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Eye on streaming-TV biz, LG acquires majority stake in Alphonso

LG Electronics has acquired a majority stake in TV advertising technology, data and measurement company Alphonso Inc to give a boost to its streaming-TV business foray.

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ZeeL debt credit rating revised

NEW DELHI: Even as Zee Entertainment Enterprises Ltd (ZeeL) CEO Punit Goenka's 4.0 vision measures are beginning to bear fruit and are resulting in a better performance for the company, credit rating agency Brickwork Ratings India has downgraded its rating and that of its debt, namely the six per...

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How Sony brought Punyashlok Ahilyabai to life amid a pandemic

MUMBAI: Since the turn of the millennium, television may have come to be defined by saas-bahu operas, but another genre that has recently struck gold is that of historical dramas. After the success of Maharana Pratap, Chakravartin Ashoka Samrat, Porus, and Peshwa Bajirao, among others, Sony...

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