IPL News
Star India lines up innovation filled IPL 2018
MUMBAI: With the biggest cricketing tournament of the country waiting to commence over the weekend, Star India is lining up a list of new technological additions to make the experience an unforgettable one for viewers as they will witness the action on a new channel after a decade.
Star to share select IPL matches with DD with an hour's delay
MUMBAI: For the first time in the Indian Premier League’s (IPL) history, one of the biggest cricketing bonanzas in the world will be aired by India’s public broadcaster Doordarshan too. But there’s a catch. Rightful broadcast rights holder Star India and DD have mutually agreed that select matches out of the 60-odd ones to be played this season will get aired on the pubcaster’s channel with an hour’s delay.
Onida revives iconic devil for IPL campaign
MUMBAI: Homegrown electronics brand Onida, a part of Mirc Electronics, was one of India’s most recognised and acclaimed brands in the early 90s and 2000s. Its CRT TVs helped popularise the brand along with an unforgettable brand ambassador-a devil, replete with horns and a tail, who was later replaced by a married couple in 2010.
IPL 2018: The dos and don'ts for brands
MUMBAI: Brands are always on the hunt to find events with high engagement and some sporting properties are just that. The Indian Premier League (IPL) has been one of the most sought after and followed sports events in India since 2008. It’s 2018 now, its eleventh edition and the IPL has come a long way.
Star India bags production rights for IPL 2018
MUMBAI: Star India, which holds the TV and digital rights of the Indian Premier League, today also won the audio-visual production rights for IPL 2018 as well as the BCCI's domestic circuit for the 2018-19 season. The deal amount has not been revealed.
IPL 2018 gets a makeover with Star India
MUMBAI: IPL 2018 not only has a new destination channel but has changes that have been requested and accepted for the first time.
It all started in September 2017 when Star India won the global IPL media rights for Rs 16,347 crore for the span of five years (2018-22). This is the first time when both the TV and digital rights are with a single broadcaster, which will result in the simulcast of the game without the groaning five-minute delay.
Comment: Does Star stand to gain or lose by sharing IPL with DD?
MUMBAI: On a balmy September afternoon, while some reps from bidding companies blew smoke in the air (and the tensions, too, probably) at a five-star hotel in South Mumbai’s Colaba, some senior executives of Star India were lounging in a room in the same hotel-not as anxious as some of the smokers outside, a person familiar with the settings chirped.
Baidu joins Hotstar to offer free live-streaming of IPL
NEW DELHI: Baidu India has teamed up with video platform Hotstar to offer free live-streaming cricket matches via its app store MoboMarket for the ongoing Indian Premier League. Along with the free broadcasts, MoboMarket will also kick off its first ‘Cricket Guessing Game’ for fans to predict scores and win prizes.
ZooZoo emoji record 90 million impressions on Twitter in just two days
NEW DELHI:: Vodafone India’s ZooZoo in its unique emoji avatar generated an estimate of 90 million (9 crore) impressions in just 2 days of its launch on Twitter. Zoozoo fans across the world shared their emotions, using specially designed emojis linked to two hashtags - #BeSuper and #HakkeBakke.
Kings XI Punjab bats for full immunization of children for third year running
NEW DELHI: Kings XI Punjab, one of the key contenders for the IPL 2016 title, will once again show its support in a unique way to mark the World Immunization Week (24 to 30 April) and to spread the awareness about the importance of full immunization for all children in India,.
