Podcast

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[Podcast] Media Minds: McDonald's India West & South to improve focus on product differentiation, in-app experiences

MUMBAI: From ‘Happy Meals’ to breakfast meals, McDonald’s has been an integral part of all our lives with its unique product propositions and more than that, great customer experiences. In the latest episode of ‘Media Minds’, we talk to the newly appointed marketing director of Hardcastle Restaurants Pvt Ltd, which manages McDonald’s India in South and West Region, Arvind RP, to talk about his plans for the brand.

TV Shows Factual
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[Podcast] Media Minds: Brandintellé to help brands do smart marketing during economic slowdown

MUMBAI: With economic slowdown impacting the marketing budgets of the whole industry, it has become quite important for brands to adapt to smarter solutions to implement their strategies with minimal wastage of funds and avoid course correction as much as they can. That’s where platforms like Brandintellé can be a saviour for agency clients who can keep a live tab on marketing spends and ROI.

TV Shows Factual
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Media Minds: Posterscope South Asia group MD Haresh Nayak talks about 11-year long journey on anniversary

OOH advertising is probably the starting point of the advertising culture. From hand-drawn paintings to physical and digital installations, this mode of talking to the consumer has evolved in the past many decades. One of the top names functioning in this industry has been Posterscope, from the house of Dentsu Aegis Network, which for more than a decade has been innovating greatly to make OOH marketing more meaningful, relatable, and successful.

TV Shows Factual
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[Podcast] Media Minds: DLF Malls India's Harshvardhan Chauhan on retail's phygital side

The world of retail, for most of its part, has gone digital. People are scrolling and clicking for meeting every minute need of theirs. This will be an impediment for physical-only retailers. But for the owners of one of the largest shopping malls in India, this has come out as an opportunity to create a world where retail runs on instincts.

TV Shows Factual
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[Podcast] Media Minds: Kokuyo Camlin CMO Saumitra Prasad on leveraging technology and social media

MUMBAI: It's a brand that much of Gen X, Gen Y and even Gen Z has grown up with. As one of the oldest and most popular stationery brands in India, Camlin has been a mass favourite. Since 2011, Camlin has been a part of Japan’s Kokuyo which enabled it to diversify its existing product range and delve into premium products too.

In the latest episode of Media Minds, Kokuyo Camlin CMO Saumitra Prasad talks about the brand journey after the ownership change and how technology is helping it stay relevant.

TV Shows Factual
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[Podcast] Media Minds: World Environment Day Special-Bisleri’s Anjana Ghosh talks about ‘Bottles for Change’

Started a year ago on World Environment Day, Bisleri’s “Bottles for Change” is a noble cause aimed towards fighting the big but unavoidable menace of plastic waste in the country. Since its inception, the programme has conducted over 200 plastic recycling awareness and collection drives and workshops in corporate offices, housing societies, schools, colleges and other institutions, malls, festive & social gatherings, events, etc., just within Mumbai.

TV Shows Factual
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[Podcast] Media Minds: Tanishq Mia business head reveals her marketing strategy to gain mass love

For Tanishq Mia, the competition is not other jewellery brands but experiences like a girls’ night out or trekking across mountains, brand head Bhavishya Kelappan told Indiantelevision.com on the fourth episode of its podcast ‘Media Minds’.

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[Podcast] Media Minds: Times Bridge senior VP Viral Jani discusses global partnerships

The global investments and partnership arm of The Times Group of India, Times Bridge has been instrumental in introducing a number of digital-led global companies, like Uber, Smule, Coursera, among others to India, giving the technology market of India a distinct edge.

TV Shows Factual
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[Podcast] Media Minds: Havas Media Group’s Anita Nayyar talks about the evolving ad industry

Havas Media Group is one of the most successful agencies in India right now. Having worked with a diverse bouquet of brands like OYO, Kohler, YepMe, Philips Lighting, DLF, and Reckitt Benckiser over the years, the agency owns a stronghold on the media and marketing industry.

TV Shows Factual
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[Podcast] Media Minds: Dentsu Aegis Network's Ashish Bhasin talks about everything digital

As one of the biggest digital marketing agencies in India, Dentsu Aegis Network has been at the forefront of leveraging the digital content sphere and also establishing a robust ecosystem for this fast-growing industry.

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