Bengaluru based Merino group’s agro division and ready to cook brand Vegit spends between 10-15 per cent of revenue on BTL activities.
Daring, stupid, wild and innovative, are some of the campaigns that the biggest jeans brands in the country are currently running.
Radio Mirchi has it, Red FM has it, so too Big FM, and now Radio City has gone and got itself one too.
There's no escaping now, everywhere you go it follows, across buses, trains, kiosks and more. Striving to use every possible object within its reach to grab eyeballs. Such is the impact of outdoor advertising!
