MAM
ICC World Cup 2007 partners to promote event in India & Caribbean
MUMBAI: ICC Cricket World Cup 2007 officials and the tournament’s official global partners have agreed to work closely to promote the event, particularly in India. The event will air on Max in India.
Representatives from three of the four official global partners, Hero Honda, LG and Pepsi, held discussions on this matter and other related issues with ICC commercial manager Campbell Jamieson, ICC Cricket World Cup 2007 MD and CEO Chris Dehring and ICC corporate communications director Marvia Roach in Delhi, India, a few days ago.
Roach says, “The purpose of this meeting was to examine the communications and promotional plan for ICC Cricket World Cup 2007 and to see where there could be synergy between CWC 2007 planning and sponsor activity. Since India is the largest television market for international cricket, heavy promotion of the ICC CWC 2007 there is of great importance to the sponsors, and we are keen to share the excitement of the build-up to the event with the millions of fans in that country.”
She also disclosed that a commitment was undertaken to hold a Caribbean showcase, with sponsor support, during the first half of next year in India. This event will promote ICC Cricket World Cup 2007 which will be hosted across nine Caribbean nations, with 16 teams vying for the title. The ICC Champions Trophy takes place in India next year.
“Apart from highlighting our brand, mascot and other aspects of the tournament, we will will also showcase the rich and diverse culture of the Caribbean that will help to make the ICC Cricket World Cup 2007 a very successfull event,” Roach added.
She also noted that the ICC CWC 2007 is already working on a number of promotional activities that would be extended to other major cricketing nations over the next 12 months.
Nimbus Sport International head of events and sponsor services Thomas Lavenant which represents the sponsors, thanked the ICC and CWC 2007 officials for travelling to India for the meeting.
“Good progress was made towards the promotion of the ICC Cricket World Cup 2007 outside the Caribbean, in particular in India. We look forward to a continued fruitful working relationship with CWC 2007, and in this regard Chris Dehring’s presence at the meeting illustrates CWC’s efforts to involve the sponsors in staging the Best Cricket World Cup Ever,” said Lavenant.
Brands
Burda Media sells BurdaLuxury to Jaipur Capital in Southeast Asia push
Deal hands regional media portfolio to Singapore investor eyeing luxury growth
MUMBAI: Burda Media has agreed to sell its Southeast Asia-focused business, BurdaLuxury, to Jaipur Capital, marking a strategic shift for both companies as they double down on their respective growth priorities.
The deal will see Jaipur Capital acquire BurdaLuxury’s media operations across Thailand, India, Singapore, Malaysia and Hong Kong. The portfolio spans content marketing and media brands in travel, luxury and aviation, giving the investor a ready-made regional footprint and a sizeable audience base.
Jaipur Capital plans to build on this foundation to create a premium media network in Southeast Asia, blending high-end editorial with scalable digital platforms. As part of the transaction, all BurdaLuxury employees, including its management team, will move to the new owner, ensuring continuity as the business enters its next phase.
For Burda Media, the sale is part of a broader strategy to sharpen its focus on core European markets while scaling investments in digital-first opportunities. The company will, however, maintain its interest in the region through Burda Principal Investments, its global growth capital arm.
“This transaction reflects our commitment to sharpening our international focus while ensuring that BurdaLuxury continues to thrive in Southeast Asia,” said Burda Media CEO Jan Wachtel, adding that Jaipur Capital recognises the strength of the brands and teams involved.
Jaipur Capital, meanwhile, is betting big on the region’s appetite for premium content. “This acquisition significantly strengthens our premium content ecosystem,” said Jaipur Capital director Vikas Johari. He highlighted the business’s strong digital tilt, with 46 per cent of revenues coming from online channels, alongside a diversified presence across five markets.
The numbers tell a compelling story. BurdaLuxury clocks 48 million annual page views and reaches more than 40 million followers on social media, with no single market contributing over a quarter of total revenues. Jaipur Capital now aims to expand these brands further into Indonesia, Vietnam and the Philippines, while also exploring opportunities in the Middle East, including the UAE and Saudi Arabia.
With this deal, Burda Media trims its global footprint to focus on depth over breadth, while Jaipur Capital steps onto a bigger stage in the premium content space. If execution matches ambition, this could be a defining chapter for luxury media in the region.
