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A BLUNT STORY launches sustainable sandals that call out the elephant in the room - petrochemicals

With this range, A Blunt StoryTM hopes to shed light on this reliance, one that can no longer be ignored and challenge the industry’s practices with its radical and pluralistic approach. The approach of a brand rooted in its geography, where the urgency is most felt. Where the effects can be seen,...

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Madison BMB bags marketing mandate for NxtGen

NxtGen Datacenter & Cloud Technologies has roped in Madison BMB to build awareness and saliency for their revolutionary new cloud offering that delivers unprecedented price-performance.

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Viewership, fan engagement & brand visibility: Understanding the power of Cricket Live on TV

New Delhi: With the mini-auction for the world’s richest sports league over, all eyes are now on the brands that will ride high on the Indian Premier League (IPL) especially as it gears up for its fourteenth season this April. Even more so, after its huge success last year, amid the challenges...

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Ahead of IPO, Flipkart rejigs core leadership

E-commerce giant Flipkart has brought on Hindustan Unilever's Hemant Badri as senior vice-president – supply chain as the Walmart-owned company readies itself for an Initial Public Offering (IPO) by the end of this year, to take advantage of booming online sales that has boosted valuations.

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Meesho calls on women entrepreneurs to take the social commerce dip

Social commerce platform Meesho has launched a new TVC to create awareness about the wide range of products available on the platform for micro-entrepreneurs to choose from, share with their customers and make earnings towards their small-scale businesses.

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