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'Get Naughtier,' says Skore in its latest campaign

Mumbai: Skore, the sexual wellness brand from TTK Healthcare has launched a campaign titled ‘Get Naughtier’. The campaign, conceptualised by Isobar, the dentsu India digital agency, comprises two digital films that revolve around couples who are driven by enhancing pleasure while showcasing the...

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Myntra forays into social commerce with 'M-Live' platform

Mumbai: Myntra has announced its foray into influencer-driven social commerce at scale, to cater to the evolving content consumption patterns and shopping preferences of consumers. As a part of this launch the Flipkart-owned online fashion store also unveiled M-Live, becoming one of the major...

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B2B SEO Tips to Grow Your Business

Meta: SEO remains the bedrock of online visibility. If you want to be found by your ideal customers, here are B2B SEO tips to keep in mind. Do you want to know what the B2B SEO fuss is all about?  Research shows that sites that rank first on search engine results have over a 30 percent click-...

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Borosil collaborates with celebrity chef Harpal Singh Sokhi

Mumbai: Consumer brand Borosil Ltd has announced its collaboration with celebrity chef Harpal Singh Sokhi. With this collaboration, Borosil aims to give its consumers a more holistic, well-rounded experience and enhance their engagement with the brand. A known name in the food industry, chef Sokhi...

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Beauty, food delivery & grocery are most purchased online categories in India: Report

Mumbai: Live shopping and conversational commerce are gaining popularity in India, with nearly nine out of 10 people saying they enjoyed the shopping experience, as per a report released by global data and measurement-driven media agency Essence on Monday. Beauty (39 per cent), food delivery/...

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