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How Nestle Milkybar is bringing ‘Wonders of Ocean’ to kids in their homes

NEW DELHI: For kids, the last year was pretty desultory – stuck at home, no school to attend, no exciting outdoor activities to partake of. Things had been looking up, only for Covid to come knocking again – once again depriving the little ones of the endless possibilities and adventures that the...

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Dentsu's content creation engine now leverages the power of GPT-3 model

MUMBAI: Dentsu Asia Pacific’s Data Sciences division has unveiled a GPT-3 powered content generation engine. The engine is designed to produce several iterations of creative copy tied to historic and predictive performances of content and is embedded in dentsu Marketing Cloud (DMC) – the media-...

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Publicis Groupe rejigs media ops, Tanmay Mohanty is CEO media services

NEW DELHI: Publicis Groupe has appointed Tanmay Mohanty to the newly created role of CEO media service. A force for digital and data transformation throughout his career, Mohanty’s most recent four years as CEO of Zenith have been spent in expanding the Mumbai and Bengaluru footprint of the...

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Amul pays heartfelt tribute to Anil ‘Billy’ Kapoor

MUMBAI: After a prolonged battle with cancer, DraftFCB+ Ulka’s late chairman emeritus Anil Kapoor breathed his last earlier this week. His passing marks the end of an era in the advertising industry. Now, dairy co-op brand Amul has released a poignant topical paying tribute to Kapoor, who was...

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Impact's Sanjay Kaul starts second innings with new venture LMCE

MUMBAI: Days after stepping down as Impact Group CEO, Sanjay Kaul has launched a new start-up, Last Mile Channel Enhancement (LMCE) – a tech-enabled b2b aggregator for brands keen to foray into the rural market. As the name suggests, LMCE aims to solve the last mile challenges for brands.

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