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First Partners bags PR Mandate for Federation of Associations in Indian Tourism & Hospitality (FAITH)

First Partners, an award-winning premier communications firm, has been accorded the PR mandate and annexed the Agency on Record (AOR) for FAITH (Federation of Associations in Indian Tourism & Hospitality), the National Federation of the ten National Tourism, Travel and Hospitality associations...

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Linc Pen spent Rs 44 crores in advertising & promotion in last 5 years

Linc Pen, a leading stationery player in India, in its twenty-fifth annual general meeting disclosed that the brand had spent nearly Rs 44 crores in advertising and promotions in the last five years.

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Cadbury introduces two new flavours

INDIA: The sweet battle of Cadbury inventors has finally come to an end. Mondelez India, the makers and bakers of some of India’s leading snacking brands like Cadbury Dairy Milk, 5Star, Oreo, Bournvita, etc. has announced the winning flavours of the ‘go Madbury for Cadbury’ campaign.

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How Samsung helped Flipkart find its missing ‘F’

Last week, Flipkart, a leading online etailer, started tweeting on its official twitter handle without using the alphabet ‘F’. Some of the words in its tweets were like ‘rom’, ‘itness’, ‘irst’, ‘inds’, and others. Ideally, these words are not part of the English language but if we prefix the...

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Facebook & GroupM launch Media Playbook to help brands reimagine media strategies & unlock growth

Mumbai: GroupM and Facebook have come together to launch an industry-first media playbook for advertisers and marketers to adapt to the dramatic change in consumer behaviour as a result of COVID-19. The ‘Turn The Tide’ Media Playbook offers a perspective on the evolving consumer and media landscape...

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