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Summer of IPL and a bonanza for the TV

In Shaktigarh, a small town, on the outskirts of Burdwan, West Bengal, Ranjan Basu settles down in front of his TV set in his living room. It is all quiet outside, except for the chirping of crickets, as dusk settles. He picks up the TV remote, his finger pressed on the power button as his heart...

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Sports channels viewership declines by 20.5 per cent in week 5 of BARC

MUMBAI: The poor performance of the Men in Blue and the end of the Australian Open 2020 impacted the viewership pattern of sports channels. According to Broadcast Audience Research Council of India (BARC) week five shows a slump of 20.5 per cent in viewership pattern as compared to week four....

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Will make brands' IPL 2020 splurge into judicious investment: Velocity MR's Jasal Shah

MUMBAI: Summer and IPL are now synonymous in India. Even after a decade since its launch, the mega sporting event continues to attract eyeballs as well as brands. Last year, a new age consumer insights provider Velocity MR published IPL Brands Insights Book 2019 unravelling the mystery of marketing...

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DSport to broadcast Pakistan Super League from 20 February

MUMBAI: DSPORT, a premium sports channel from the house of Discovery India, will broadcast the fifth season of the Pakistan Super League (PSL) LIVE for cricket fans in India.  PSL, in its fifth edition, is scheduled to be played from February 20 March 22, 2020. All the matches will be played at key...

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SPN acquires rights to broadcast Cricket Australia’s Bushfire Cricket Bash

MUMBAI: To raise funds for the victims of the bushfires in Australia, Sony Pictures Networks India (SPN) has acquired the broadcast rights in the Indian subcontinent for Cricket Australia’s Bushfire Cricket Bash, which will be played at Junction Oval, Melbourne on 9 February 2020. The Bushfire...

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