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Building heroes, telling stories is Star Sports' #TakeOnTheWorld campaign strategy

Women are no less than men, and it’s just a matter of opportunity that is served to them. This is the theme of the recent campaign -- #TakeOnTheWorld -- launched by Star Sports for the upcoming T20 women’s world cup from 21 February featuring 16-year-old prodigy from Haryana -- Shafali Verma.

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DSport to telecast Davis Cup world group qualifier between India and Croatia

MUMBAI: Discovery India’s sports channel DSport will broadcast Davis Cup World Group Qualifier between India and Croatia live, which is scheduled to play on 06-07 March 2020 from 7:30 pm onwards. India now faces world number two Croatia for the qualifiers after routing Pakistan 4-0 in November last...

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Summer of IPL and a bonanza for the TV

In Shaktigarh, a small town, on the outskirts of Burdwan, West Bengal, Ranjan Basu settles down in front of his TV set in his living room. It is all quiet outside, except for the chirping of crickets, as dusk settles. He picks up the TV remote, his finger pressed on the power button as his heart...

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Sports channels viewership declines by 20.5 per cent in week 5 of BARC

MUMBAI: The poor performance of the Men in Blue and the end of the Australian Open 2020 impacted the viewership pattern of sports channels. According to Broadcast Audience Research Council of India (BARC) week five shows a slump of 20.5 per cent in viewership pattern as compared to week four....

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Will make brands' IPL 2020 splurge into judicious investment: Velocity MR's Jasal Shah

MUMBAI: Summer and IPL are now synonymous in India. Even after a decade since its launch, the mega sporting event continues to attract eyeballs as well as brands. Last year, a new age consumer insights provider Velocity MR published IPL Brands Insights Book 2019 unravelling the mystery of marketing...

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