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Ind-Pak match on 24 Oct garners 167 million reach on TV

Mumbai: The India-Pakistan match on 24 October garnered a reach of 167 million* on TV and has become the most viewed T20I match, exceeding the previous record – India-West Indies 2016 ICC World T20I semi-finals. The ICC Men’s T20 World Cup 2021 has delivered a cumulative reach of 238 million* for...

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Eurosport India acquires Hero Futsal Club Championship broadcasting rights

Mumbai: Eurosport India has bagged the broadcasting rights for the inaugural season of the Hero Futsal Club Championship 2021-22. The tournament will take place in Delhi between 5 and 13 November at the Indira Gandhi Indoor Stadium.

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ABP is digital media partner of Professional Golf Tour of India

Mumbai: ABP Network has announced its collaboration with Professional Golf Tour of India (PGTI) as the digital media partner for its golf tournaments to be held in 2021. With this move, ABP claims to have become the first Hindi news network to cover a golf tour in the country and broadcast it live...

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Sony Sports to broadcast World Boxing Championships '21 in India

Mumbai: Sony Pictures Sports Network (SPSN) has reached an agreement with Protocol Sports Marketing to broadcast the International Boxing Association’s (AIBA) 2021 World Boxing Championships in India and the Indian sub-continent. The 2021 AIBA World Boxing Championships are being held in Belgrade,...

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Ed-tech category leads ad volumes during IPL 14: TAM data

Mumbai: The ad volumes during 51 matches of IPL 14 grew by six per cent compared to IPL 13, according to TAM Media Research data. Ed-tech emerged as the top advertising category for this year’s edition, the data revealed. The TAM data looked at ad volumes across 24 Star network channels for IPL 14...

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