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Is television viewership petering out as India adjusts to lockdown?

Television consumption in India seems to be petering out, according to Broadcast Audience Research Council of India (BARC)-Nielsen Reports. Of course, even in the sixth week and the second extension of the national lockdown to lockdown 3.0, television consumption is 29 per cent higher than during...

Television TV Channels Viewership
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DD National, Sun TV & Zee Biskope see viewership growth across genres

Week 13 of 2020 was a peak week in terms of television viewership which had climbed to an all-time high. Viewership fell in week 14 of 2020, but seems to have recovered a bit in week 15 of 2020 (Saturday, 11 April 2020 to Friday, 17 April 2020, week under review).

Television TV Channels Viewership
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DD Bharati viewership grows by 43% in urban market

MUMBAI: DD Bharati has grabbed its position among the top five Hindi GEC channels list. According to the fourth edition of BARC-Nielsen - TV+ smartphone consumption, as India braces for lockdown 2.0, the re-airing of Mahabharat helped the channel to enter the urban market. In NCCS A the viewership...

Television TV Channels Viewership
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Prasar Bharati takes nostalgic ride with new channel DD Retro

MUMBAI: Prasar Bharati is all set to take people on a nostalgic ride after the success of Ramayan and Mahabharat re-runs with its new fourth general entertainment channel DD Retro. The channel will air some of the old iconic shows like Upanishad Ganga, Mahabharat, and Chanakya, among others....

Television TV Channels GECs
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BARC week 13: Sony Entertainment Television continues to hold position in urban market and pay platform

MUMBAI: In week 13 of BARC India ratings, where most of the GECs were seen losing their position to DD National and slipping down from last week's position, Sony Entertainment Television was the only channel that continued to hold its third position on the pay platform and in the urban market. In...

Television TV Channels Viewership

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