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ZEE successfully unlocks the biggest content innovation during lockdown with SaReGaMaPa - Ek Desh Ek Raag

At a time when the COVID-19 pandemic has had an unprecedented impact on our collective human experience, music has the power to unite, heal and uplift the mood of the nation. Ever since its inception 25 years ago, India’s longest-running non-fiction franchise – SaReGaMaPa has consistently leveraged...

Television TV Channels GECs
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Same channels in Across Genres, but TV viewership continues to decline

Indian television viewership seems to be declining after the lofty peaks of the early COVID2019 (COVID-19) Lockdown as India enters Unlock 1.0, when compared to Week 4 of 2020. The drop in television consumption continued in Week 21 of 2020 (Saturday, 23 May 2020 to Friday, 29 May 2020, week or...

Television TV Channels Viewership
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Coffy Bite Partners with Dinamalar to Host a Fun Quiz to Engage Children During Lockdown

In the spirit of creating LOTTE Moments through various LOTTE Fests, Coffy Bite, the iconic confectionery brand of Lotte India in partnership with Dinamalar hosted a quiz competition for children through the daily newspaper. This was an attempt to engage the children in a fun and exciting manner...

MAM Marketing MAM
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Lockdown impact on cable operators: Drop in STB sale and collection from connections

Despite higher viewership of linear television during the lockdown, the cable operators’ business in India has felt the heat of the Covid2019 pandemic. While sales of new set-top boxes and collection for existing connections witnessed a drop, customers down-traded packs.

Cable TV Multi System Operators
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Dangal continues on top across genres as TV consumption drops

Television consumption continued to drop in week 19 of 2020 (Saturday, 9 May 2020 to Friday, 15 May 2020, week or period under review), according to Broadcast Audience Research Council of India (BARC) data for Top 10 channels on all platforms across genres.

Television TV Channels Viewership

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