Phoenix Marketcity Pune celebrated the New Year, on the first Sunday of the year, by welcoming people at Pune Airport with gift boxes rolling out from the conveyor belts. The initiative was a part of its 100-day long Phoenix Festival.
SBI Life Insurance, for its ‘Main Se Hum Campaign’, has launched the first-ever programmatic digital out-of-home (OOH) campaign in India. Planned by WATConsult, the digital and social media agency from Dentsu Aegis Network (DAN) along with DAN’s Programmatic Arm - Amnet, this innovation aims to...
BookMyShow has revealed how India consumed out-of-home entertainment from its platform in 2018 in a latest report.
Posterscope India, the out-of-home specialist from Dentsu Aegis Network, has announced the launch of ROOH (Real Time Out Of Home), a unique planning-buying platform (including programmatic) for digital OOH inventories.
Laqshya Media executed an outdoor media campaign for LG Air Purifiers. The campaign was held at Delhi and Bangalore Airports and commenced from 1 October 2018. The campaign witnessed a great number of eyeballs as the main aim was to attract multiple audiences who travel via flights during this...
