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Local, corporate & digital is Kinetic India's OOH plan

NEW DELHI: The Covid2019 pandemic seems to have hit some industries harder than others, including events, experiential and out of home (OOH). The OOH industry saw a good year in 2019. According to the FICCI-KPMG report, the industry witnessed a growth of five per cent to reach a size of Rs 34...

MAM Media and Advertising Out Of Home
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The Muthoot Group goes bullish on OOH for ‘Gold Loan is Good’ campaign

NEW DELHI: The economy has been hit by Covid2019 due to which not only has spending declined but the loan market also took a hit. Banking on this, The Muthoot Group’s recent campaign ‘Gold Loan is Good’, featuring Amitabh Bachchan, looks at chasing away apprehensions associated with gold loans and...

MAM Media and Advertising Out Of Home
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Konica Minolta’s new OOH campaign conceived by Option Designs

NEW DELHI: Option Designs has curated an OOH campaign for Konica Minolta in its endeavour of taking the world of Workplace Solutions to a new high with its newly-launched product, bizhub C250i, introducing new-age workspace solutions. With corporate offices being the target audience, the campaign...

MAM Media and Advertising Out Of Home
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OOH to reach 50-60% of last year's billing by festive season: Laqshya Media Group's Atul Shrivastava

NEW DELHI: Remember those hoardings from a few days ago, which led to much curiosity and speculation across Delhi and Mumbai?  FMCG brands including Maggi, Cadbury Dairy Milk, Red Label Tea and Amul Lassi put up hoardings that read: “#13thKiTayyari Kijiye. __ Stock Kar Lijiye” with each brand...

MAM Media and Advertising Out Of Home
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Lemma & Elevision together deliver first ever programmatic DOOH campaign in MENA

NEW DELHI:  Lemma, pioneer in programmatic digital out of home, along with Elevision Media, a leading OOH firm in the UAE blazed a new trail, launching the first programmatic DOOH campaign in Dubai for Microsoft’s Azure’s “Global cloud. Local presence” brand message. 

MAM Media and Advertising Out Of Home

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