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ZEE5 installs real-time billboards for travellers

MUMBAI: ZEE5, India’s fastest growing OTT platform, re-imagines out-of-home advertising (OOH) by installing real-time, dynamic billboards across Mumbai’s Western Express Highway (WEH). This will inform commuters of the estimated time of arrival (ETA) to their destination coupled with what to do...

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Amazon brings Prime Day Celebration Alive with Virtual Reality Experience Zones!

Amazon India is bringing Prime Day celebrations alive with one-of-a-kind Virtual Reality (VR) based experience for Prime Day. Aimed at bringing the touch-and-try charm to ecommerce shopping, the VR experience allows customers to enjoy an immersive experience before buying the product.

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Sony Pictures Entertainment launches India’s first-ever programmatic OOH weather banners

MUMBAI: Sony Pictures in association with Dentsu Webchutney launched India’s first real-time programmatically propelled digital out of home campaign – for its much-anticipated latest release Spider-Man : Far from home.  

MAM Media and Advertising Out Of Home
Milestone Brandcom creates first AR experience for Tanishq at Bangalore & Delhi airports

Dentsu Aegis Network’s Milestone Brandcom, the AOR agency for Titan Company Ltd, has created a unique engagement opportunity targeting frequent women travellers at the Bangalore and Delhi airports through a unique interactive kiosk showcasing their range of products through interactive augment...

MAM Media and Advertising Out Of Home
Innovation is the pillar of the new events industry

Over the last few years, the events industry in India has experienced exponential growth and transformation, as a result of advancements in technology, new opportunities, platforms, and so on. While earlier, the sector dealt primarily with small scale events, today, massive, elaborate events are a...

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