Television

Santoor Sandal and Turmeric becomes top brand in BARC week 48 rankings

SPN, Star India, Viacom18, Zeel had 2 channels each in the all platforms list for week 48

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MUMBAI: The Broadcast Audience Research Council (BARC) India has released its data for top advertisers and brands for the period between 23 November and 29 November 2019.

The data reflects top 10 advertiser and brands across genre on Indian television, including OOH screen, (U+R): 2+, Individuals NCCS All, demonstrating ads that were inserted the most in week 48 of 2019.

Top Advertisers:

Minor shuffles were observed in the week 48 rankings of BARC, as compared to the past week. As expected, Hindustan Unilever Ltd remained the top advertiser. It had made 191003 ad insertions on TV. 

Reckitt Benckiser reclaimed its position on the second spot, after a minor slip in the past week, with 62287 insertions.

ITC Ltd slipped down a spot to rank third. Its impression count was 61685. Wipro Ltd. climbed up two spots and rank fourth with 44039 insertions. 

Ponds India found itself on the fifth spot, two ranks down from week 47, with 42943 insertions.

Other top advertisers in the list were as follows: Godrej Consumer Products Ltd, Brooke Bond Lipton India, Smithkline Beecham, Cadbury India Ltd, and Procter & Gamble respectively.

Rank

Advertiser

Insertions

 

 

 

Week 48

   

1

HINDUSTAN LEVER LTD

191003

   

2

RECKITT BENCKISER (INDIA) LTD

62287

   

3

ITC LTD

61685

   

4

WIPRO LTD

44039

   

5

PONDS INDIA

42943

   

6

GODREJ CONSUMER PRODUCTS LTD

39458

   

7

BROOKE BOND LIPTON INDIA LTD

34798

   

8

SMITHKLINE BEECHAM

27864

   

9

CADBURYS INDIA LTD

22208

   

10

PROCTER & GAMBLE

19906

   

TOP 10 Advertiser *Across Genre : All India (U+R) : 2+ Individuals.

 

Top Brands: 

The top brands also witnessed little reshuffles in the BARC week 48 rankings. Lux Toilet Soap was replaced from the top slot by Santoor Sandal and Turmeric, which ranked up two places, with 16803 insertions. Lux Toilet Soap came in second with 16504 insertions.

Vaseline Intensive Care Lotion slipped down a rank, with 14410 insertions. Trivago maintained its position on fourth rank with 13699 insertions. Dettol Toilet Soaps re-entered the list at fifth spot after a small break with 12629 insertions.

Other top brands in the list were as follows: Santoor Beauty Soaps, Horlicks, Lizol, Flipkart Video Originals, and Clinic Plus Shampoo, respectively.

Rank

Brands

Insertions

 

 

 

Week 48

   

1

SANTOOR SANDAL AND TURMERIC

16803

   

2

LUX TOILET SOAP

16504

   

3

VASELINE INTENSIVE CARE LOTION

14410

   

4

TRIVAGO

13699

   

5

DETTOL TOILET SOAPS

12629

   

6

SANTOOR BEAUTY SOAPS

12455

   

7

HORLICKS

11166

   

8

LIZOL

9966

   

9

FLIPKART VIDEO ORIGINALS

9860

   

10

CLINIC PLUS SHAMPOO

9184

   

TOP 10 Brands *Across Genre : All India (U+R) : 2+ Individuals.

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