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Zee TV rejigs show strategy; adds comedy

After a hiatus of nearly three months, television shows finally went on the floors in Mumbai and new episodes started airing from 13 July. GECs are leaving no stones unturned to create the buzz in the market and gain back their viewer interest.

Television TV Channels GECs
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Zee TV to show fresh episodes of primetime shows from 13 July

MUMBAI: With the lockdown gradually lifting and people across the country stepping out into the new normal, Zee TV is gearing up to resume shoots in line with government directives and bring all-new episodes of its popular shows back into the lives of its loyalists starting 13 July.

Television TV Channels GECs
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Zee TV’s #MaaMainTheekHoon initiative puts a smile on faces of mothers

MUMBAI: As the world grapples with a pandemic and all of us stick indoors during the crucial phase of social distancing, India’s leading Hindi general entertainment channel, Zee TV, has time and again tried to spread positivity through its engaging content offerings and digital initiatives aimed at...

Television TV Channels Movie Channels
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Zee TV & Sun TV: the Elara Capital view

NEW DELHI: Television has seen a tremendous rise in its viewership during the ongoing lockdown induced by Covid2019 but it is not doing much for the ad revenues. As per Mumbai-based investment bank Elara Capital findings, ad growth may remain weak for broadcasters as several brands look to cut...

Television TV Channels GECs
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‘Ramayan’, movies drive out pay Hindi GECs, news from across genres list

BENGALURU: Weeks 12 of 2020 (Saturday, 21 March 2020 to Friday 27 March 2020) and 13 of 2020 (Saturday, 28 March 2020 to Friday, 3 April 2020) witnessed big changes in Broadcast Audience Research Council of India (BARC) weekly lists of Top 10 Channels Across Genres on All Platforms. Week 12, the...

Television TV Channels GECs

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