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Regional TV channels ride the growth wave, show surge in ad volume

The month of October registered the highest advertising volumes for the year 2021 on TV, as per Broadcast Audience Research Council (Barc) India. But what also remained significant was the growth story scripted by the regional language channels.

Television TV Channels Regional
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Star India consolidated its market share post-lockdown: Kevin Vaz

In the 18 months post-lockdown, Star TV network has emerged as the top broadcaster with over 30 per cent network share and strong growth across network channels, said Star and Disney India president and head – network entertainment channels Kevin Vaz.

Television TV Channels Viewership
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Star elevates Krishnan Kutty to EVP and head of Tamil, Malayalam & Marathi biz for TV & OTT

Krishnan Kutty is named as executive vice president and head of Tamil, Malayalam and Marathi (TV and OTT) at Star and Disney India. He was previously the business head for Star Vijay.

Television TV Channels Viewership
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Star Vijay reinvents Bigg Boss with BB Jodigal

KERALA: BB Jodigal, a dance reality show featuring former Bigg Boss contestants, is set to premiere on Star Vijay this May, the channel revealed in a press statement. The ultimate aim of this dance reality show is to identify the best Bigg Boss dancing pair. The makers also claimed that BB Jodigal...

Television TV Channels Regional
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Star Vijay gears up for premiere of Mookkuththi Amman

Vijay television Premiers Mookkuththi Amman a super hit movie which was released in 2020.  April 14 being a Tamil New Year Day, Star Vijay is all set for airing abundant special programs and blockbuster movies this Wednesday.

Television TV Channels Regional