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Sony SAB partners with TikTok for its new show ‘Tera Kya Hoga Alia’

MUMBAI: Sony SAB has partnered with TikTok for an exciting product placement for their upcoming show ‘Tera Kya Hoga Alia’. This one-of-a kind marketing initiative will see Sony SAB creatively integrating TikTok into the story to produce content that is extremely relatable to the masses. The...

Television TV Channels GECs
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BARC week 33: 2 Hindi movie channels push out 2 Hindi GECs from across genres list

Hindi movies such as Vidroh Lets Fight Back, Policewala Gunda 2, Dangerous Khiladi 3, and Dil Hi To Hai (Jackie Shroff) helped push up free-to-air (FTA) Hindi movie channel B4U Kadak to fifth rank in Broadcast Audience Research Council of India (BARC) weekly list of top 10 channels across genres on...

Television TV Channels Viewership
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Sony SAB celebrates 'Khushiyon Ke Sab Sizes' with its latest show 'Tera Kya Hoga Alia'

Sony SAB broadens its slate of shows with its exclusive brand-new offering, Tera Kya Hoga Alia. This one-of-a-kind yet highly relatable story traces the insecurities and concerns faced by the protagonist, Alia and showcases the journey of the married couple, Alia and Alok, who were high school...

Television TV Channels GECs
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BARC week 33: Sony SAB moves to second position on pay platform

Sony SAB has grabbed the second position in week 33 of BARC India ratings on pay platform with 614,772 weekly impressions (000). Last week Zee TV was seen at the second position which has moved down to third position. Even Sony Entertainment Television has moved at fourth position from fifth in...

Television TV Channels Viewership
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BARC week 32: SET bags third position in urban, Zee TV slips to fifth position

MUMBAI: In week 32 (3 August to 9 August) of BARC India ratings, Hindi GEC Sony Entertainment Television has moved to third position from fourth in the last week in urban HSM with 360719 weekly impressions (000s). The channel continues to hold its seventh position in rural HSM and fifth position on...

Television TV Channels Viewership

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