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Southern channels continue Pay-TV viewership dominance across genres

BENGALURU: In the recent past, channels in two South Indian languages, Tamil and Telugu, have been the most watched pay-TV channels across genres, according to Broadcast Audience Research Council of India (BARC) weekly data. There have been exceptions to this. The weeks when the annual cricketing...

Television TV Channels News Broadcasting
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More localised stories is the way forward to connect with larger regional audiences

Regional GEC is the new focus area after Hindi GEC for broadcasters, OTT platforms and production houses as well. South market is the biggest market in the regional space; it has grown by 45 per cent with OTT platforms investing in regional content.

Specials Event Coverage Content Hub
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Colors' streak as most-watched pay Hindi GEC across genres continues

Network18/Viacom18’s flagship Hindi GEC Colors became the most watched Hindi GEC on the pay platform across genres in week 2 of 2019. The channel continued its most watched pay Hindi GEC channel across genres streak in week 7 of 2020 (Saturday, 15 February 2020 to Friday, 21 February 2020.

Television TV Channels Viewership
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Fakt Marathi to convert into full GEC from April 2020

The free to air (FTA) Marathi channel Fakt Marathi has made a strategic move to compete with pay broadcasters in the post NTO era. The channel is all set to become a complete GEC from April 2020. It will air three hours of original content in the primetime slot in genres like kids, mythology, socio...

Television TV Channels Regional
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Colors continues as most watched pay TV Hindi GEC across genres

Network18/Viacom18’s flagship Hindi GEC Colors had climbed up to rank 3 in Broadcast Audience Research Council of India (BARC) weekly list of Top 10 Channels Across Genres on All Platforms in week 3 of 2020 (previous week or period).

Television TV Channels Viewership

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