viewership
Report on Hindi News Viewership

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GUEST COLUMN: Five ways digital attribution can improve CTV & OTT advertising return on ad-spend

Mumbai: CTV/OTT viewership has exploded in India since the start of the pandemic, opening a new market of opportunities for advertisers. Combining the best of digital and traditional linear TV advertising, CTV/OTT advertising has become marketers’ favourites because of its ability to reach the...

MAM Marketing MAM
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Bhojpuri GEC Zee Ganga hits new high with primetime viewership reaching 125%

Bhojpuri GEC ZEE Ganga added a new milestone in its journey by achieving 125 per cent slot growth, alongside 39 per cent in TSV and 41  per cent in reach (BARC, B&J, CS2+, AMA000's, Mon to Fri, 1900-2100hrs, Wk '14-25' 22), in its original content prime-time viewership this year. 

Television TV Channels Regional
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'Memsaab No 1' season 10 put Zee Ganga in pole position

Mumbai: Zee Ganga, the Bhojpuri GEC of Bihar, Jharkhand and Purvanchal region has added a new milestone to its journey. Within just a week of its launch, the latest season of its marquee talent-based non-scripted reality show "Memsaab No 1" has catapulted the channel into pole position in the...

Television TV Channels Regional
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Sun TV regains top spot in week 40: Barc

Mumbai: Garnering weekly AMAs of 2844.59 (‘000s), Sun TV emerged as the most viewed channel in Broadcast Audience Research Council (Barc) week 40 (2 to 8 October 2021). The Tamil GEC replaced Star Plus which had been ruling the position for the past two weeks. Star Plus slipped to the second spot...

Television TV Channels Viewership
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Star Plus maintains top position in week 39: Barc

Hindi GEC Star Plus maintained its hold at the top position in Broadcast Audience Research Council (Barc) week 39 (from 25 September to 1 October). With a weekly AMA of 2802.45 (000’s), the channel garnered more viewership than last week when this figure stood at 2744.83 (‘000s) AMA.

Television TV Channels Viewership