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Marketing innovations help COLORS achieve 30+ accolades in 2019

MUMBAI: As the 2019 year comes to an end, COLORS, the Viacom18’s flagship brand in the entertainment space, recounts marketing innovations that were executed to engage the audience and create a cohesive viewing experience. COLORS not only built and enhanced consumer engagements across platforms but...

MAM Marketing MAM
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Hindi GEC & Southern channels evenly matched across genres as TV viewership drops

BENGALURU: Southern languages channels shared equal space in Broadcast Audience Research Council of India (BARC) weekly list of Top 10 Channels on All Platforms Across genres list with Hindi GECs in week 50 of 2019 (Saturday, 7 December 2019 to Friday, 13 December 2019, week or period under review...

Television TV Channels Viewership
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BARC week 50: Colors grabs second position in urban market

In week 50 of BARC India ratings, Colors has grabbed second position in the urban market with 442037 weekly impressions (000s). The channel has also moved to third position on pay platform. Sony SAB has also retained its second on pay platform. Last week Zee TV was seen at second position. This...

Television TV Channels Viewership
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BARC Week 49: Across genres list shared equally by Hindi and South Indian GECs

There were five channels each from Hindi GEC and three South Indian languages in Broadcast Audience Research Council of India (BARC) weekly list of Top 10 Channels on All Platforms Across genre for week 49 of 2019 (Saturday, 30 November 2019 to Friday, 6 December 2019, week or period under review).

Television TV Channels Viewership
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COLORS brings back television’s most popular, Naagin

MUMBAI: The much awaited Naagin is back! She is back to seek vengeance, to deceive you with her beauty, to either love you or fight you for what she’s lost. Owing to its massive popularity and consecutive successful seasons, COLORS biggest fiction franchise ‘Naagin’ is here with another captivating...

Television TV Channels GECs

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