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Saregama Yoodlee Films’ Siddharth Anand Kumar on digital content strategy, theatrical releases & more

Saregama’s Yoodlee Films is betting big on content-driven films by collaborating with over-the-top (OTT) platforms. While the production house is streaming six of its films on Netflix, it has also struck a deal with another leading platform, Hotstar.

iWorld Over The Top Services
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Republic TV OTT feed gets 19.8 mn watch minutes on Election 2019 exit poll day

The Republic TV double exit poll show that was aired on 19 of May starting 4 pm set a new record in terms of traction and engagement witnessing a dramatic spurt leading to 19.8 million watch minutes. By way of reference, during the Karnataka Election Exit Poll, the overall English news genre (which...

Television TV Channels News Broadcasting
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TRAI open house session: Telcos demand 'same stringent rules', adequate checks on competing OTTs

Telecom players have attacked OTT services such as WhatsApp and Facebook demanding that there be regulations on them similar to what they have to go through, as per a report by Mint. At the TRAI open house discussion on regulatory framework for OTT services.

Regulators TRAI
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7% Netflix viewers may cancel subscription after Disney+ launch

After dominating the digital entertainment space for the last few years, Netflix’s reign is now being challenged by upcoming Disney+.

iWorld Over The Top Services
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Tata Sky eyes digital content distribution through Amazon Fire TV Stick partnership

Tata Sky has now taken up the new role of digital content distribution. Its newly launched service priced at Rs 249 Tata Sky Binge will bring content across video streaming apps on the large screen. Currently, the platform is available to Tata sky subscribers through Amazon Fire TV Stick - Tata Sky...

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