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Vidnet 2019 set to lead engaging discussions on the OTT industry

As over-the-top (OTT) platforms have started capturing audiences from tier II, tier-III cities, beyond the top metro cities, all major players in the ecosystem have upped their investment significantly. Both international and homegrown players are trying to win more consumers with original content...

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Vidnet 2019 to discuss untapped potential of OTT-telco partnerships

In the race to reach a larger audience easily, all the over-the-top (OTT) players in India have struck deals with major telecom players. While all the video streaming platforms in India are still struggling with monetisation, telco platforms have created an alternative route to monetise content.

iWorld Over The Top Services
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Netflix's dependence on India for growth may see more innovative experiments

In the course of its three-year journey in India, Netflix has recognised that the rule to win over Indian consumers is different. After foraying into the Indian market in 2016, the California-based streaming giant gradually reshaped its business model deviating highly from the one it follows in the...

iWorld Over The Top Services
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Vidnet 2019 to discuss how to engage the OTT consumer

While user acquisition comes in the priority list of over-the-top players in India, maintaining consumer engagement also seems to remain a challenge. Although a number of new users are flocking to OTT platforms, many of them don’t stay on the platform for long.

iWorld Over The Top Services
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Vidnet 2019 to lead OTT industry discussions on monetisation

MUMBAI: Video streaming services are in the race to grab the attention of India's surging internet audience. Streaming platforms have left no stones unturned with their investments. However, the question mark on monetising content still remains. While advertising has been the primary monetisation...

iWorld Over The Top Services

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