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OACT2021: Plugging the gap of measurability

The burgeoning of OTT content consumption in the past couple of years fuelled a proportional increase in the demand for third-party viewership data which, in turn, led to the proliferation of tools and technology available for digital measurement.

Television TV Channels Viewership
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Mipcom 2021: Stage set for world’s largest content market

All the naysayers must be regretting not hoofing it down to the south of France for the annual jamboree of the content trading and production community – Mipcom 2021. Not only were the planeloads coming into Nice full of TV, streaming, and feature film executives, the weather gods too seemed to be...

Television TV Channels Viewership
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OACT2021: What are the opportunities for OTT & CTV advertising

Mumbai: Is it the right time for monetisation of OTT from a business perspective for advertisers? This set the ball rolling for the panel discussion on – ‘The opportunities for OTT and CTV Advertising’ on the first day of the OTT Advertising and Connected TV Summit being organised by...

Television TV Channels Viewership
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OACT2021: The evolution of Connected TV in India

The addressable connected TV (CTV) advertising universe is estimated at six to eight million, according to mediasmart, an Affle company, India and SEA, senior director- brand and strategy Nikhil Kumar. The CTV evolution has arrived in India. Today, you can easily join the CTV ecosystem via a smart...

Television TV Channels Viewership
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Madison Digital wins AVoD mandate for Zee5

Mumbai: Madison Digital, a unit of Madison World has won the advertising-based video on demand (AVoD) mandate for home-grown video streaming platform Zee5.  The agency will handle media planning, social media, and creative development for Zee5’s B2B marketing function, said the statement.

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