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Southern channels continue Pay-TV viewership dominance across genres

BENGALURU: In the recent past, channels in two South Indian languages, Tamil and Telugu, have been the most watched pay-TV channels across genres, according to Broadcast Audience Research Council of India (BARC) weekly data. There have been exceptions to this. The weeks when the annual cricketing...

Television TV Channels News Broadcasting
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Viacom18 beats Monday Blues with fun social media chatter within its brands

MUMBAI: The coronavirus outbreak has brought dramatic changes in our lifestyle. To slow down the spread of the pandemic in the country, we have been asked to maintain social distancing. This Monday could have been more gloomy than usual. But, Viacom18 brands started social chatter within themselves...

Television TV Channels GECs
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Regional GECs on an upward growth trajectory

In the last four to five years, the regional television market witnessed a significant growth in viewership. Even the ad spend in the regional market has grown by 20 to 25 per cent in 2019 with more and more brands aiming to reach specific audiences.

Television TV Channels Viewership
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Viacom18 network to air PSA around CoVid 2019 at 5 pm today

MUMBAI: Even as a billion Indians have heeded prime minister Narendra Modi’s call for a curfew since this morning and as millions of them are getting ready to clap and clang their food plates from balcony’s and windows at 5 pm today, Viacom 18 has announced an initiative called #PauseForACause....

Television TV Channels GECs
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Viacom18, BARC India nurture positivity through work-from-home system

MUMBAI: There is hope, resilience, and an overwhelming we-can-overcome-it sense when all of us feared that we were headed for a cul-de-sac. Despite all the fear and uncertainty surrounding the spread of the pandemic COVID-19, there are instances worth celebrating. One such is the transition from...

Television TV Channels News Broadcasting

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