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Allison+Partners awarded PR mandate for Colors

Mumbai: Viacom18’s general entertainment channel Colors has named Allison+Partners as its India public relations (PR) agency, following a competitive agency search process. Allison+Partners is known for wide-ranging communication support given its award-winning work with a spate of innovative and...

Television TV Channels GECs
MTV deepens LaLiga fandom in India

Mumbai: The new season of LaLiga Santander has kicked off on 14 August with Valencia CF vs Getafe CF, the first of 380 fixtures through a ten-month campaign. This season’s global partners include title sponsor Santandar and official partners Puma, EA Sports FIFA 2021, Microsoft, Budweiser, BKT...

Television TV Channels Sports
Viacom18 appoints Aniket Joshi as Business Head for Colors Marathi

Mumbai: Viacom18 has announced the appointment of Aniket Joshi as business head for Colors Marathi. He will be responsible for managing the channel’s overall business strategy and operations. Joshi will be reporting to Viacom18, head – regional entertainment (Kannada and Marathi clusters), Ravish...

Television TV Channels Regional
Viacom18 to launch Baby Shark animated series & merchandise

Mumbai: Viacom18 Consumer Products has signed an exclusive deal with South Korean educational entertainment company Pinkfong to introduce Baby Shark merchandise in India. Going forward, an animated series on Baby Shark is also set to launch on Nickelodeon. Pinkfong released the children’s song "...

Television TV Channels Kids
Viacom18 acquires broadcast and digital rights for Italian Serie A

Mumbai: Viacom18 on Friday announced that it has acquired the broadcast and digital rights for Italian Serie A for the Indian sub-continent region for the next three seasons. The latest edition of Italian Serie A will kick off on 21 August at 10 p.m. The matches will be aired on Viacom18’s TV...

Television TV Channels Sports

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