Television

Same channels in Across Genres, but TV viewership continues to decline

All the three Across Genres Lists had the same channels with shuffled ranks, pay TV loss bigger

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2020/06/08/barc_1.jpg?itok=4VXhNrri

BENGALURU: Indian television viewership seems to be declining after the lofty peaks of the early COVID2019 (COVID-19) Lockdown as India enters Unlock 1.0, when compared to Week 4 of 2020. The drop in television consumption continued in Week 21 of 2020 (Saturday, 23 May 2020 to Friday, 29 May 2020, week or period under review) with viewership declining to 16.3 billion impressions during the week under review. However, overall television consumption in terms of impressions was still 12.4 percent more in Week 21 of 2020 as compared to Week 4 of 2020 which had garnered 14.5 billion impressions.

Broadcast Audience Research Council of India (BARC) and Nielsen have set the average viewership data between Weeks 2 and 4 of 2020 as the yardstick to measure television consumption trends during COVID-19 weeks. While the lockdown in India commenced on 25 March 2020, which was midweek of Week 12 of 2020, BARC-Nielsen COVID-19 reports are available for weeks between Weeks 11 and 20 of 2020 at the time of writing of this paper. The author has considered Week 4 of 2020 as the reference week here.

As is obvious from the chart below, viewership has been dropping over the past few weeks.

Top 10 Channels on All Platforms Across Genres

The combined weekly impressions of the Top 10 Channels on All Platforms Across Genres declined by 2.2 percent in Week 21 of 2020 as compared to the previous week. All of the ten channels in the list were the same as in the previous week with some changes in the rankings.

BARC’s weekly list of Top 10 Channels on All Platforms Across Genres comprised of four Hindi GECs’, three Hindi Movies channels and one channel each from the Kids, Tamil and Telugu genres. From the networks’ perspective, there were three channels from Star India, two channels each from Sony Pictures Network India (SPN)and Zee Entertainment Enterprises Limited (Zeel) and one channel each from, Enterr 10 Television, the Sun Tv Network, Viacom18.  While Dangal is available on both the pay TV and FTA platforms, Zeel’s acquired Hindi GEC Big Magic is FTA. The other eight channels were Pay TV. It must be noted that Dangaland Sony SAB had higher impressions in Week 21 of 2020 than in week 20, despite the lower combined ratings of the Top 10 channels in the list.
Please refer to the figure below:

Top 10 Pay Channels Across Genres

The combined weekly impressions of the Top 10 Pay Channels Across Genres declined 3.8 percent in Week 21 of 2020 as compared to the previous week. All of the channels in the list in the week under review were the same as in Week 20 of 2020 with some changes in the ranks.

There were three channels each from the Hindi GECs’ and Hindi Movies genre, two Telugu channels and one channel each from the Kids and Tamil genres in BARC’s weekly list of Top 10 Pay Channels Across Genres in week 19 of 2020.  There were three channels from Star India, two channels each from SPN, the Sun Tv Network and Viacom18 one channel from Zeel in the list.
Please refer to the chart below:

Top 10 Free Channels on Across Genres

BARC’s weekly list of Top 10 Free Channels Across Genres shows that the combined weekly impressions of the top 10 channels in Week 21 of 2020 were1.7 percent lower than in Week 20. All the channels in the list in Week 21 were the same as in week 20 with some shuffling in the ranks.

There were three channels each from the Bhojpuri,  Hindi GEC and Hindi Movies genres, and there was one Youth channel in BARC’s weekly list of Top 10 Free Channels Across Genres for Week 21 of 2020, There were four channels from Zeel, three channels from Enterr 10 Television, two channels from B4U Network and one channel from the pubcaster network Doordarshan or DD during the period under review.

Please refer to the chart below:


 

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/18/sanjay.jpg?itok=pjM46KtD
Adani Group names Sanjay Pugali as CEO and editor-in-chief

Adani Enterprises has named senior journalist Sanjay Pugalia as the CEO and editor-in-chief of the Group’s media entity. In his new role, he will report to Pranav Adani and work closely with Sudipta Bhattacharya.

Television TV Channels People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/18/photogrid_plus_1631948083299.jpg?itok=xjup_BRZ
Star Maa topples Sun TV in week 36: BARC

Mumbai: Star Maa, the Telugu GEC from Star Network has toppled Tamil GEC Sun TV to emerge as the top channel in the Broadcast Audience Research Council (BARC) India list for week 36 (4-10 September). The channel recorded weekly AMAs of 2838.83 as against 2494.98 AMAs in week 35 when it was at the...

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/18/photogrid_plus_1631946543004.jpg?itok=0mjsoV70
Ram Jethmalani memorial lecture series returns with second edition

Mumbai: In a tribute to a legendary jurist and MP, Ram Jethmalani lecture series is back with its second edition and will be streamed LIVE on NewsX this Saturday from 5 p.m. The lecture series will address a pertinent issue this year which has recently found itself at the hotbed of Indian politics...

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/18/post-pandemic.jpg?itok=EbPo8jex
Post-pandemic, more youngsters want to earn from their hobbies: MTV Youth Study 2021

Mumbai: Over 67 per cent of youth prefer streaming content of their choice, as it allows them to watch the content of their choice, without having to pretend or fear being judged. Majority of them also feel that it makes them more expressive and free, showed the latest MTV Youth Study - ‘...

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/16/zeel.jpg?itok=H-3ComXk
ZEE Entertainment Board comes out in support of former directors Ashok Kurien & Manish Chokhani

The Board of Directors of ZEE Entertainment Enterprises Ltd (ZEEL) on Thursday came out in support of two of its former non-executive directors, Ashok Kurien and Manish Chokhani amid “allegations made by certain proxy advisory firms" against them.

Television TV Channels GECs
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/16/anil.jpg?itok=KW_iQjM7
Viacom18 appoints Anil Jayaraj as CEO, sports

Mumbai: Viacom18 on Thursday announced the appointment of Anil Jayaraj as CEO – sports. He will be leading the media company’s foray into acquisition, broadcasting, and monetisation of sports properties.  In his most recent role, Jayaraj was with Star Sports as executive vice president responsible...

Television TV Channels Sports
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/16/photogrid_plus_1631795219946.jpg?itok=GZRkOweW
Colors Tamil extends popular fiction shows to Sundays

Mumbai: Regional GEC Colors Tamil has extended its popular fiction shows to all seven days of the week. Beginning 19 September, viewers will be able to watch shows such as "Bommi BABL", "Idhayathai Thirudathey", "Abhi Tailor", and "Sillunu Oru Kaadhal" from Monday to Sunday at new time slots. The ...

Television TV Channels Regional
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/16/photogrid_plus_1631777781960.jpg?itok=b95bb89F
Zee Biskope announces new season of 'Kamariya Kare Hip Hop'

Mumbai: Dance is a form of self-expression, creativity, and representation. In that spirit, Dance Day is celebrated annually on the third Saturday of every September. With the intent of spreading the contagious fever of dance, Zee Biskope is set to bring the second season of its much-awaited...

Television TV Channels Regional
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/16/photogrid_plus_1631773460818.jpg?itok=34bDyPWo
HistoryTV18 to narrate story of Narendra Modi Stadium

Mumbai: HistoryTV18’s latest documentary "Modern Marvel: World’s Largest Cricket Stadium" premiering on the 17 September at 9 p.m, is the amazing story of building cricket’s largest arena on the historic Motera ground in Gujarat’s Ahmedabad.  The brand new Narendra Modi Stadium, inaugurated by the...

Television TV Channels News Broadcasting

Sign up for our Newsletter

subscribe for latest stories

* indicates required