Television
Report on Hindi News Viewership

Same channels in Across Genres, but TV viewership continues to decline

All the three Across Genres Lists had the same channels with shuffled ranks, pay TV loss bigger

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2020/06/08/barc_1.jpg?itok=wTD3_bsj

BENGALURU: Indian television viewership seems to be declining after the lofty peaks of the early COVID2019 (COVID-19) Lockdown as India enters Unlock 1.0, when compared to Week 4 of 2020. The drop in television consumption continued in Week 21 of 2020 (Saturday, 23 May 2020 to Friday, 29 May 2020, week or period under review) with viewership declining to 16.3 billion impressions during the week under review. However, overall television consumption in terms of impressions was still 12.4 percent more in Week 21 of 2020 as compared to Week 4 of 2020 which had garnered 14.5 billion impressions.

Broadcast Audience Research Council of India (BARC) and Nielsen have set the average viewership data between Weeks 2 and 4 of 2020 as the yardstick to measure television consumption trends during COVID-19 weeks. While the lockdown in India commenced on 25 March 2020, which was midweek of Week 12 of 2020, BARC-Nielsen COVID-19 reports are available for weeks between Weeks 11 and 20 of 2020 at the time of writing of this paper. The author has considered Week 4 of 2020 as the reference week here.

As is obvious from the chart below, viewership has been dropping over the past few weeks.

Top 10 Channels on All Platforms Across Genres

The combined weekly impressions of the Top 10 Channels on All Platforms Across Genres declined by 2.2 percent in Week 21 of 2020 as compared to the previous week. All of the ten channels in the list were the same as in the previous week with some changes in the rankings.

BARC’s weekly list of Top 10 Channels on All Platforms Across Genres comprised of four Hindi GECs’, three Hindi Movies channels and one channel each from the Kids, Tamil and Telugu genres. From the networks’ perspective, there were three channels from Star India, two channels each from Sony Pictures Network India (SPN)and Zee Entertainment Enterprises Limited (Zeel) and one channel each from, Enterr 10 Television, the Sun Tv Network, Viacom18.  While Dangal is available on both the pay TV and FTA platforms, Zeel’s acquired Hindi GEC Big Magic is FTA. The other eight channels were Pay TV. It must be noted that Dangaland Sony SAB had higher impressions in Week 21 of 2020 than in week 20, despite the lower combined ratings of the Top 10 channels in the list.
Please refer to the figure below:

Top 10 Pay Channels Across Genres

The combined weekly impressions of the Top 10 Pay Channels Across Genres declined 3.8 percent in Week 21 of 2020 as compared to the previous week. All of the channels in the list in the week under review were the same as in Week 20 of 2020 with some changes in the ranks.

There were three channels each from the Hindi GECs’ and Hindi Movies genre, two Telugu channels and one channel each from the Kids and Tamil genres in BARC’s weekly list of Top 10 Pay Channels Across Genres in week 19 of 2020.  There were three channels from Star India, two channels each from SPN, the Sun Tv Network and Viacom18 one channel from Zeel in the list.
Please refer to the chart below:

Top 10 Free Channels on Across Genres

BARC’s weekly list of Top 10 Free Channels Across Genres shows that the combined weekly impressions of the top 10 channels in Week 21 of 2020 were1.7 percent lower than in Week 20. All the channels in the list in Week 21 were the same as in week 20 with some shuffling in the ranks.

There were three channels each from the Bhojpuri,  Hindi GEC and Hindi Movies genres, and there was one Youth channel in BARC’s weekly list of Top 10 Free Channels Across Genres for Week 21 of 2020, There were four channels from Zeel, three channels from Enterr 10 Television, two channels from B4U Network and one channel from the pubcaster network Doordarshan or DD during the period under review.

Please refer to the chart below:


 

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/10/06/thomas_dey.jpg?itok=zxvgURdp
Simon Cowell’s Syco Entertainment inks $125 mn Got Talent securitization deal

Mumbai: Global media and entertainment investment bank ACF has recently advised Syco Entertainment, which resulted in Simon Cowell securitizing the "Got Talent" franchise by signing a groundbreaking $125 million deal. The Got Talent franchise includes America's Got Talent and Britain's Got Talent...

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/10/06/41.jpg?itok=w--Jsiib
Zeel’s Ashish Sehgal's positive ad outlook for Q1'23

Ouch! Speak to any senior advertising or media agency official or even a broadcast sales executive, and they all seem to be yelping in pain, courtesy the evaporation of premium ad spends by innovative and new age digital startups.

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/10/06/40.jpg?itok=csM5HAT1
Disney+ Hotstar brings all new season of 'Aashiqana'

Disney+ Hotstar announced the highly-anticipated second season of director Gul Khan’s romantic thriller, Aashiqana. The new season, which premieres on October 10, will introduce viewers to a new chapter in Chikki and Yash's romance.

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/10/05/bingo_1.jpg?itok=TZm7S2M9
Bingo! Comedy Adda Season 2 returns with a bang

Mumbai: Bingo! Comedy Adda season 2 is here to once again provide fun and humour powered by a star-studded cast. In recent years, the show has become the buzz of the town among comedy shows. With a brand new concept, Bingo! Comedy Adda season 2 is jam-packed with all-around entertainment, creating...

Television TV Shows Comedy
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/10/05/national.jpg?itok=_MiuSjm-
National Geographic India to feature Dr. Pawan Munjal on its show 'Mega Icons'

Mumbai: The extraordinary journey of Hero MotoCorp CEO Dr. Pawan Munjal will be featured in National Geographic India's award-winning series Mega Icons. The documentary "Mega Icons: Dr. Pawan Munjal," which has its world premiere on 6 October at 8.30 p.m. on National Geographic Channel, delves into...

Television TV Channels Factual
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/10/04/35_2.jpg?itok=pHhByaoX
CCI approves Sony-Zee merger 'with certain modifications'

On Tuesday, the Competition Commission of India (CCI) announced the amalgamation of Zee Entertainment Enterprises (ZEE) and Bangla Entertainment (BEPL) with Culver Max Entertainment (CME), formerly known as Sony Pictures Networks India.

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/10/04/iifa.jpg?itok=5cSSLtI7
IIFA to pay a special tribute to Amitabh Bachchan on his 80th birthday

Mumbai: The International Indian Film Academy (IIFA) this year will celebrate Amitabh Bachchan's 80th birthday over the next 10 days. The IIFA celebration will consist of polls, quizzes, and trivia highlighting his work and achievements. Fans can catch all of this and more on IIFA’s social media...

Television TV Channels Movie Channels
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/10/04/rupay.jpg?itok=Nt5vzSrQ
Volleyball World announces to stream the RuPay Prime Volleyball League globally

Mumbai: As season two of the RuPay Prime Volleyball League powered by A23 approaches, Indian volleyball is set to go global.

Television TV Channels Sports
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/10/04/daniel_jurow.jpg?itok=3wZ1N6cP
Daniel Jurow joins DNEG as COO

Mumbai: Double Negative (DNEG) has roped in former Technicolor and R/GA executive Daniel Jurow as chief operating officer. With over twenty years of expertise in the creative industry, Jurow will be based out of DNEG's London studio. He will be reporting directly to DNEG chairman & CEO Namit...

Television TV Channels People