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Aaj Tak anchor Rohit Sardana succumbs to Covid

NEW DELHI: Covid keeps taking its toll on the Indian news broadcasting industry. Reports emerged on Friday that Hindi news channel Aaj Tak's lead anchor Rohit Sardana has passed away after testing positive for Covid2019. "More terrible news friends. Well known TV news anchor Rohit Sardana has...

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#AajTakSabseTez rolls out new film 'Zara Jhukke'

NEW DELHI: As part of the ongoing viral campaign #AajTakSabseTez, news channel Aaj Tak has launched the fifth film of the series. Titled Zara Jhukke, the film features Chitra Tripathi and throws light on how increasingly many news channels have political leanings and biases. Aaj Tak on the other...

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The second film of the #AajTakSabseTez campaign is out

As part of the on-going #AajTakSabseTez campaign, the nation’s undisputed No.1 news channel today launched the second film of the series. The film titled Achaar Gully highlights how Aaj Tak does not conform to the growing trend of spicing up news.

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Why Aaj Tak connected TV is a natural fit for a brand’s marketing mix

Orientbell’s chief marketing officer Alok Agarwal is a veteran who has built brands across India and abroad. An alumnus of Indian Institute of Technology (IIT), Bombay and Indian Institute of Management (IIM), Bangalore.

MAM Marketing MAM
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Aaj Tak launches #AajTakSabseTez campaign with classic art deco styled films

The nation’s undisputed No.1 news channel for 20 years, Aaj Tak marks the 20 year milestone in signature ‘Sabse Tez Style’. Bold and gripping, the new campaign #AajTakSabseTez is a satirical take on the current news environment in the country.

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