Aaj Tak
Report on Hindi News Viewership


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Barc Wk 39 - Wk 42: News18 India maintains pole position in news genre

Mumbai: News18 India has strengthened its leadership in the field. According to the most current Barc data for Wk 39 to 42, Aaj Tak, which has slipped to the fourth spot in the viewership statistics, is 29 per cent behind the channel. According to Barc data (market share per cent 24 hrs TG:15+,...

Television TV Channels News Broadcasting
Aaj Tak’s social campaign ‘Mera Swabhimaan’ touches 1 mn views

Aaj Tak's recent social campaign, "Mera Swabhimaan," received over one million views across all platforms on the first day of its release. The interactive campaign, in collaboration with Lux Cozi, was officially launched on 3 October during prime time on Aaj Tak.

Television TV Channels News Broadcasting
Barc Wk36 – Wk39: News18 leads in HSM

Network18 group's News18 has been having a safe and stable ride with its national Hindi as well as English news channels leading the show for several months in a row. It has now claimed leadership across all key Hindi-speaking markets (HSM).

Television TV Channels Viewership
Zee and Sun TV likely to witness opportune times as ad revenue growth returns this festive season: Report

Despite facing an adverse impact in the wake of the Covid pandemic last year, the media & entertainment industry witnessed some respite in ad revenues for the current quarter-on-quarter (QoQ).

Television TV Channels Viewership
Aaj Tak brings social awareness campaign 'Mera Swabhimaan'

Mumbai: On Monday, Aaj Tak announced its new campaign "Mera Swabhimaan" with its first segment on the channel's prime time show Black & White by Sudhir Chaudhary at 9 p.m. The campaign’s interactive format invites viewers to share their personal stories through self-shot videos of such...

Television TV Channels News Broadcasting