MAM

Flipkart exhibits its latest influencer campaign #FlipkartShoppingMela

Flipkart has engaged with 45 influencers for this campaign.

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2022/09/20/22.jpg?itok=AGvhh8Db

MUMBAI: Flipkart, India’s homegrown e-commerce marketplace, has released its latest influencer campaign #FlipkartShoppingMela, which is to primarily bring forth the platform’s affordability and high-quality selection across a wide range of products in beauty, fragrance, FMCG and furnishings. With this campaign, Flipkart aspires to expand its reach beyond Tier II areas in the country. It plans to do so with this campaign, by highlighting it as a value-driven shopping destination providing the best budget-friendly deals.

This influencer campaign was put in place to cater to the diverse needs of customers across the country by extending an expansive selection of superior quality and value-driven products.

Speaking about the campaign, Flipkart senior director consumables (FMCG), general merchandise and home Kanchan Mishra pointed out, “At Flipkart, we are committed to offering a high-value shopping experience to our customers by paying close attention to their dynamic needs. E-commerce shoppers in India, especially from Tier II and III markets look for quality, convenience, value-based, and reliable shopping experiences. We conceptualised the #FlipkartShoppingMela campaign ahead of the festive season, to strike a chord with Bharat and re-emphasise Flipkart as the quintessential value-driven shopping destination for everyone across the country.”

The #FlipkartShoppingMela campaign will be augmented on social media channels by engaging with over 45 influencers across categories such as fashion, lifestyle and beauty. With an attempt to strengthen the platform’s connection across the country, the campaign will be elucidated in regional languages including Oriya, Bengali, Manipuri and Assamese. Some of the products highlighted in the campaign include bedsheets, blankets, curtains, bottles, lunch boxes, kitchen containers, wallpapers, clocks, posters, indoor plants, shampoos, moisturisers, hair oils, kajal, eyeliner, foundation etc.

Flipkart offers a growing number of national, international, and regionally renowned sellers and brands including D2C, an opportunity to provide customers with an expansive product range across categories.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/12/05/the-hindu.jpg?itok=04TArt7i
Ogilvy and The Hindu launch new campaign ‘#TheOtherObituary’ 

The Hindu and its agency partner, Ogilvy Bangalore, lend a voice to the voiceless yet again on the occasion of World Wildlife Conservation Day.

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/12/05/pooja_sharma.jpg?itok=qwIJovku
iCubesWire elevates Pooja Sharma to business director of brand advocacy vertical

Mumbai: iCubesWire, an ad technology-based digital marketing conglomerate, has announced the elevation of Pooja Sharma to business director of its brand advocacy vertical. Founded in 2010, iCubesWire has a team of more than 300 people across India, Dubai, Indonesia, Singapore and manages more than...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/12/05/jaibeer_ahmad.jpg?itok=Z9C6QxnE
Havas Worldwide India appoints Jaibeer Ahmad as managing partner - North

Mumbai: Havas Worldwide India, the creative arm of Havas Group India, has appointed Jaibeer Ahmad as managing partner – North. Ahmad joins from Cheil India, to further strengthen and support the creative offering of Havas Worldwide India.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/12/05/40.jpg?itok=f-j9dI1y
FCB Interface appoints Gaurav Dudeja as CCO

Mumbai: As a part of the agency’s reorganization towards becoming future-ready and providing strategic partnerships to its clients, FCB Interface has announced the appointment of Gaurav Dudeja as chief operating officer. In his role, Dudeja will lead the business operations to drive the next level...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/12/05/adam_singolda_0.jpg?itok=sCgXuDvG
GUEST ARTICLE: Digital Advertising Predicts: Are We in A Recession?

Mumbai: Advertising is the harbinger of economic slowdowns. Past recessions like the pandemic and The Great Recession were each preceded by a dip in digital ad spend, which acts as a crystal ball for the economy’s future.

MAM Media and Advertising Digital Agencies
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/12/03/hrithik-ferrero-rocher.jpg?itok=GTYpeTYT
Ferrero Rocher launches Christmas campaign featuring Hrithik Roshan 

In order to promote Ferrero Rocher for its Christmas and New Year campaign, Ferrero India has created a new digital video ad featuring actor Hrithik Roshan.

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/12/03/virat.jpg?itok=s20MLYk1
Noise appoints Virat Kohli as its brand ambassador 

Mumbai: Noise has appointed Virat Kohli as its new brand ambassador for their smartwatches. The partnership brings together the two established leaders of their respective domains who exemplify what it means to listen to the noise within. It is a true representation of the synergy between Noise and...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/12/03/wunderman_thompson.jpg?itok=5m6pQHI0
Monster India launches new campaign after rebranding itself as FoundIt

Mumbai : Monster India has launched a major rebranding exercise and a bold new campaign in collaboration with Wunderman Thompson Bangalore. The campaign tells the story from the perspective of a new generation of job seekers. A generation that knows exactly what they want and is not afraid to ask...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/12/03/yummize.jpg?itok=a5olvL_8
Godrej Yummiez launches TVC ‘Yummiez Mein Kuch Nahi Chupa Hai’ 

Mumbai: Godrej Tyson Foods Ltd (GTFL) ready-to-cook product brand Godrej Yummiez, has unveiled its latest campaign for its newly launched Godrej Yummiez Crispy Potato Starz. This one-of-a-kind star-shaped, crunchy snack is made with high-quality potatoes and advanced Individual Quick Freeze (IQF)...

MAM Marketing MAM