MUMBAI: Flipkart, India’s homegrown e-commerce marketplace, has released its latest influencer campaign #FlipkartShoppingMela, which is to primarily bring forth the platform’s affordability and high-quality selection across a wide range of products in beauty, fragrance, FMCG and furnishings. With this campaign, Flipkart aspires to expand its reach beyond Tier II areas in the country. It plans to do so with this campaign, by highlighting it as a value-driven shopping destination providing the best budget-friendly deals.
This influencer campaign was put in place to cater to the diverse needs of customers across the country by extending an expansive selection of superior quality and value-driven products.
Speaking about the campaign, Flipkart senior director consumables (FMCG), general merchandise and home Kanchan Mishra pointed out, “At Flipkart, we are committed to offering a high-value shopping experience to our customers by paying close attention to their dynamic needs. E-commerce shoppers in India, especially from Tier II and III markets look for quality, convenience, value-based, and reliable shopping experiences. We conceptualised the #FlipkartShoppingMela campaign ahead of the festive season, to strike a chord with Bharat and re-emphasise Flipkart as the quintessential value-driven shopping destination for everyone across the country.”
The #FlipkartShoppingMela campaign will be augmented on social media channels by engaging with over 45 influencers across categories such as fashion, lifestyle and beauty. With an attempt to strengthen the platform’s connection across the country, the campaign will be elucidated in regional languages including Oriya, Bengali, Manipuri and Assamese. Some of the products highlighted in the campaign include bedsheets, blankets, curtains, bottles, lunch boxes, kitchen containers, wallpapers, clocks, posters, indoor plants, shampoos, moisturisers, hair oils, kajal, eyeliner, foundation etc.
Flipkart offers a growing number of national, international, and regionally renowned sellers and brands including D2C, an opportunity to provide customers with an expansive product range across categories.
