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Mamaearth rolls out new campaign “#IssWinterGlowNaturally” with Shilpa Shetty Kundra

Mumbai: Mamaearth has launched its latest integrated marketing campaign, "#IssWinterGlowNaturally," featuring Shilpa Shetty Kundra. The campaign film was created by Mamaearth's internal creative team and produced by Estoot. The campaign film highlights the brand ideology of bringing the wisdom and...

MAM Marketing MAM
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Eureka Forbes strengthens its board of directors & leadership team

Eureka Forbes (EFL), India’s leading health and hygiene brand, has announced the appointment of Shashank Shankar Samant as a non-executive independent director. Also, Shubham Srivastava has been roped in as chief product and technology officer, and Gaurav Khandelwal has been brought in as chief...

MAM Marketing Brands
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TV ad volumes grew 2% in in July-Sept’22 vs Jan-Mar’22: TAM AdEx report

Mumbai: On Wednesday, TAM AdEx released a television advertising quarterly report from July to September 2022. According to the report, the TV ad volume increased by two per cent for the same period over January to March 2022 and by four per cent over April to June 2022. The top three industries of...

MAM Marketing MAM
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Bingo! becomes the official snacking partner for DreamHack 2022

Mumbai: ITC Ltd.’s Bingo! has partnered with Nodwin Gaming as the official snacking partner for DreamHack 2022. Following this partnership, Bingo! has set up an exclusive Bingo! Streamer Zone, which will bring together popular YouTube influencers and streamers such as Thug, Mortal, Scout, Ocean,...

MAM Marketing MAM
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Garmin brings in Yeshudas Pillai as country head

Mumbai: Garmin India, the popular brand of smartwatches in the fitness and wellness segment, has roped in Yeshudas Pillai as the country head for its India operations. His appointment is in line with the company's objective to drive growth and development of the brand. With this appointment, the...

MAM Marketing MAM