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NEW DELHI: Following a rigorous multi-agency, multi-phased pitch process, Lodestar UM has been appointed as the media AOR of Ather Energy. Lodestar UM, part of IPG Mediabrands, has been an expert in launching new brands in India and scaling them up to become category leaders. Despite its challenges...
NEW DELHI: FMCG brand Mamaearth has appointed Jayant Chauhan as chief technology & product officer. In his new capacity, Chauhan will oversee the overall product strategy and engineering and will lead the product development and infrastructure teams.
NEW DELHI: Century-old FMCG brand Hamdard Laboratories India is expanding its product portfolio with the launch of Natural Blossom Honey.
NEW DELHI: Lay’s, the potato chip brand has been at the helm of influencer marketing through its campaigns for some time now. Last year, it was the Smile Dekho campaign which garnered a massive response and this year, the brand has unveiled #LaysKhol campaign.
NEW DELHI: FMCG major Dabur India has reported a 19.5 per cent surge in net profit in the second quarter of 2020-21, backed by an increased demand for its ayurvedic healthcare, hygiene and nutrition products, and a new line of products to meet consumer needs in the wake of the Covid2019 pandemic.
