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Ather Energy appoints Lodestar UM as media AOR

NEW DELHI: Following a rigorous multi-agency, multi-phased pitch process, Lodestar UM has been appointed as the media AOR of Ather Energy. Lodestar UM, part of IPG Mediabrands, has been an expert in launching new brands in India and scaling them up to become category leaders. Despite its challenges...

MAM Media and Advertising Account
Jayant Chauhan joins Mamaearth as chief technology & product officer

NEW DELHI: FMCG brand Mamaearth has appointed Jayant Chauhan as chief technology & product officer. In his new capacity, Chauhan will oversee the overall product strategy and engineering and will lead the product development and infrastructure teams.

MAM Marketing MAM
Hamdard Laboratories is here with a natural immunity booster

NEW DELHI: Century-old FMCG brand Hamdard Laboratories India is expanding its product portfolio with the launch of Natural Blossom Honey. 

MAM Marketing MAM
Same potato, new jacket: Will Lay's new packaging give it an edge?

NEW DELHI: Lay’s, the potato chip brand has been at the helm of influencer marketing through its campaigns for some time now. Last year, it was the Smile Dekho campaign which garnered a massive response and this year, the brand has unveiled #LaysKhol campaign.

MAM Marketing MAM
Dabur India Q2 Results: FMCG revenue surges 19.8%

NEW DELHI: FMCG major Dabur India has reported a 19.5 per cent surge in net profit in the second quarter of 2020-21, backed by an increased demand for its ayurvedic healthcare, hygiene and nutrition products, and a new line of products to meet consumer needs in the wake of the Covid2019 pandemic.

MAM Marketing MAM

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