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The Walt Disney company appoints Mahesh Samat as asia pacific head of consumer products commercialization

The Walt Disney Company today announced the appointment of Mahesh Samat, Executive Vice President, Disney Consumer Products Commercialization for the Asia Pacific region.  Reporting into Ken Potrock, President, Disney Consumer Products Commercialization, Mahesh takes on responsibility for the...

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Zeotap launches ‘Connect’ – deterministic telecom-based identity matching solution integrated across 7 DSP and DMP channels

Zeotap, the global mobile data platform today announced the launch of its identity solution, Connect, which deterministically matches brands’ offline data to online identifiers. Zeotap is the first and only company to offer this solution at a global scale via its partnerships with telecom operators...

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Guest Column: Impact of artificial intelligence on programmatic advertising

Programmatic advertising is a method of utilising software to buy digital ads. It is easier for media buyers to go through an auction-based process instead of manual negotiations for displaying their ads on digital platforms. It is one of the most innovative methods of advertising which facilitates...

MAM Marketing Brands
Former FCB Ulka COO Sanjay Tandon joins Thinkstr as CEO

Thinkstr, an independent multi-functional agency based in Gurgaon has announced the appointment of Sanjay Tandon as chief executive officer (CEO).

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The Fifth anniversary edition of the BrandZTM India ranking expands to 75 brands

For this fifth anniversary of the BrandZ™ India report, the criteria has been revised and has expanded the ranking to become the BrandZ™ India Top 75. The expanded ranking keeps pace with the changes in India and charts India’s rapidly changing brand landscape and provide insights necessary for...

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