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Sweet success: How Apis is achieving its B2C goals through IPL

NEW DELHI: If a brand wants to reiterate its positioning or share new positioning; introduce a new product/service or range; induce high brand recall or saliency, the Indian Premier League (IPL) is the perfect platform for it. The cricket extravaganza attracts undivided attention from millions of...

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HUL’s Profit for Q2 2020 grew by 8.7%

HUL, the major FMCG major and a leading advertiser, has reported a profit of Rs 2,009 crore in the quarter ended September 2020, against the Rs 1848 crore in the same period last year recording a growth of 8.7 per cent. It was further reported that the overall sales grew by 16 per cent during the...

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Cornitos expands business ops with e-commerce website

NEW DELHI: Snack brand Cornitos has announced the launch of its e-commerce website, with an aim to offer easy and safe accessibility to its customers. The decision has come at a point of time when business across verticals are witnessing a dip in the sales as manufacturing and distribution were...

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Kantar reveals consumer trends for 2020

MUMBAI: How are consumers going to behave in  2020? The economy is in a bind, consumer spending has been cautious. Will they be a little more prone to reach into their pockets to make purchases? Well, market research firm  Kantar has drawn up the top 10  key trends that will impact consumer...

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Expectations from the government in formulating national retail trade policy in Budget 2020

India is the fifth-largest global destination in the retail space. With the budget 2020 being around the corner, there is a hope that the new policies will have a positive impact on the retail and the consumer sector.

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